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I’m an American working from South Central Europe. I’m 6 hours ahead of EST and 9 hours ahead of PST.

11 am – 7 pm CET • 5 am – 1 pm EST

AVAILABILITY

October/November Coaching for Income Diversification and Marketing Strategy slots open

October/November Email marketing slots open (Set up email marketing opt in form/automations

November SEO/Content marketing: 1 slot open. (this is at least a 9 mo commitment)

Websites: waiting list only

How to Get Started

 Schedule a Zoom call to see if we have “chemistry” by clicking on the burgundy button. Please review this website first before we meet. That’s why it’s here!

The HUB of Your Marketing Engine

Your website is an absolute essential. Not just as a glorified brochure.

It will be the starting point for all your future marketing.

“The aim of marketing is to reduce the need for selling”

Many confuse marketing with sales. They are 2 different things.
An intentional, step-by-step and consistently applied marketing plan means that you can skip the “salesy” stuff that you dread. 

Basic Website

Need a basic site? Let’s get you started. 

I’ll be honest: You will need more than just the equivalent of an online brochure to get clients, patients, and guests in the door.

If your goal is time and location independence, this is the absolute MINIMUM you will need to take your business to the next level. 

This option is designed so that you can get up and running quickly and stick to your budget, but you’ll need to level up quickly by adding marketing tools. 

It includes a simple site that you will OWN and can modify easily if you need to. 

Coaching is a separate service and is not included in website packages. 

 

PREMIUM Website Package

This is an option for those who need a high-performance marketing website right out of the gate.

It includes more pages, more sophisticated lead generation tools, and a few more extras.

A perfect option if you plan on creating bundled packages (such as a nutrition program) to add value to the services you already provide in your practice or business.

Ideal if you want to leverage your experience as a holistic practitioner or coach with online courses, or even memberships.

This option is also for those who may need some guidance on branding or how to set up their website.

Coaching is a separate service and is not included in website packages.

 

Packages

Please see terms and conditions for more detailed info on process and policies.

A Website That Reflects YOU.

I’ve seen plenty of professional developers who don’t take the time to get to know their clients or their business.

They may be great at coding, but have no design or marketing sense.

The result: “ugly” websites that don’t function as a marketing tool.

Design DOES matter. 

More than Just a Pretty Website

I’ve seen the opposite, too. Pretty but weak websites.

Sure, you could go with one of the fully hosted platforms like Wix, Weebly, or even SquareSpace.

If you want a website that does everything you need it to do for your growing business, such as lead capture, conversions, and more, without “workaround hassles,” it’s time to invest in your WordPress site.

It’s also a LOT easier than you might think. We use the Divi theme and builder to create unique sites that are easy for clients to update and maintain. 

Frequently Asked Questions

 

What if I’m not exactly sure what I want yet?

I don’t recommend beginning the building of your website or marketing systems until you have at least somewhat of a clear idea of:

• The specific niche of your business and the type of services you provide

• The ideal client, guest, or patients you service

• The purpose of your website. I’m talking on a deeper level than “get people in the door.”

If these criteria are not met, in order to make sure that your time and money investments are productive, I recommend either my coaching package, working with a business coach, or getting clear about your business goals.

Do I have to pay fees in advance?

Yes. Just like as in a wellness or coaching practice, I reserve time for your project.

Pre-payment ensures that the project is finished within that given time, that you get a website without delays, and that I also get paid for the work that I do.

For the basic website, payment is due up front.

For the premium package, payment is 50% up front and 50% 30 days later as an installment payment.

I’m flexible but long delays may result in a restart fee to ensure that my workflow allows for me to take proper care of all my wonderful clients.

Are there any hidden fees?

No.

I’m transparent about any extra costs, but state prices “start at” because occasionally clients need a bit more than what’s on the menu.

Generally this might include:

• Custom fonts, themes, or premium plugins

• Tasks or services outside the scope of what is listed in a written agreement. These will be billed at my hourly rate unless a new agreement is made.

Remember that each website is a custom project, but I know it’s great to have a idea of costs in order to stay within your budget.

If there are extras you need, no problem.

If you need additional work done, just ask. We’ll work something out.

Do you work on SquareSpace sites? 

Only when it makes sense. 

I’ve been spending some time setting up systems in SquareSpace so that I can give a fair assessment to how each platform could be used. 

Generally speaking, as of 2020, I’ve found that SquareSpace:

• Isn’t any easier to use than builders you can use with WordPress, such as Elementor, Divi, or Beaver Buidler. The argument that the drag-and-drop builder is unique to Wix, Weebly, and SquareSpace is dead. (I build my sites on Divi which also has a drag-and-drop builder) 

It’s also not true that you will never need to know anything about CSS if you are building on the SquareSpace platform. There are plenty of times you will need to add code snippets if you want the site to look or function properly. 

In this case, much will depend on personal preference. 

• There are a lot of workarounds and compromises. So many that I can’t, in most cases, justify the monthly fee if there are still hoops to jump through due to the constraints and limitations that make it more difficult to put together the proper “working parts.”

This is something that most new to websites and marketing are not able to “see” just yet because they haven’t reached the point where this could be a MAJOR frustration. I do think it is fair to mention this. 

If one truly wants an “all under one roof” system, (which doesn’t always provide an ideal solution) I would recommend Kartra or Kajabi, which deliver more value, provide the options and flexibility needed in order to build a proper marketing funnel, (Kartra) or full-blown courses (Kajabi) and are just as easy to use.  

• The email marketing integrations are very limiting.  If you don’t want to use Mailchimp or SquareSpace’s Campaigns, you will either have to compromise or “jury rig.”  I do not recommend either of these  because you can get MUCH more power for LESS money with other email marketing services, such as Active Campaign. 

• If your primary method of marketing is content marketing, SS is not the ideal place to “curate and house” all your precious content. This generally means blogs, photos, and course material. 

To be fair, videos and podcasts are either hosted off-site and podcasts work a little differently. If you are a podcaster or create a lot of video, it’s not going to matter as much. But if you are a blogger and rely on your blogs for content marketing and SEO, WP is by far the better choice. 

Bottom line: If (probably when) you outgrow SS, moving it to a WP site can be a major pain in the arse, and you may need to copy and paste and re-format ALL of  your blog content. 

• It still isn’t equal to WordPress when it comes to SEO. If one is going to invest in content marketing, it makes sense to build the infrastructure on a platform that is at its core, more SEO-friendly. 

SquareSpace CAN work IF: 

• You are brand new and are BOTH extremely limited with time and cash flow. (as in you are taking board exams for herbal medicine while practicing acupuncture and $26 is a lot to spend right now) I get it! Leasing makes sense in this situation. 

• You have no defined niche or specific ideal client or patient that you are marketing to just yet. These are very important things to have in place, but sometimes it can take a few months to figure out what EXACTLY you offer and to whom. 

Trying to build a site while this process is happening can be frustrating. 

• You are not planning on growing your business with content marketing or email marketing and prefer to take your chances with building and keeping a social media audience and getting your leads exclusively from this source. BUT.. 

I do NOT recommend building a business on a platform that you don’t own.  WordPress sites are owned, not leased. (Your email list is also an asset you own) 

Note: It’s sometimes a better option to start small with a WordPress site or learn with a hobby site. It depends on your preferences. If you really hate “tech” I get it.. but I honestly can’t say you will avoid “tech” by going with SquareSpace. 

The other thing to consider when choosing a platform is your OVERALL cost. Just as leasing a car for a low rate can sound like a better deal at first, after a few years it’s not such a great deal after all. 

(Websites are also a better investment than cars, when it comes to value appreciation) 

My job is to make sure you have accurate information in regards to your needs, not marketing hype. 

 

 

Do I need a whole website, or can I just create a landing page? What IS a landing page anyway?

It depends. And this a great question!

The definition of landing page: A page where a visitor lands, from another source, such as a Google search, an ad, a link in social media, etc.

That’s the most basic definition. This means that your home page can be a “landing page.”

Typically the term is used to describe a special kind of site that:

• Has only one page, with a very specific purpose. It can either have an entirely different domain, or “live” on your website, but is not visible in your navigation menu.

• Has a very specific “call to action” (CTA) with a button that is easy to find. The copy has a certain “flow” that convinces visitors to take some sort of action.. a purchase, a sign-up or subscription, etc.

• Has no navigation bar at the top or footer at the bottom, since you don’t want visitors to navigate off the page and be confused by other choices. They either leave or click on the Buy Now, Learn More, Yes.. I want it button.. (whatever that magic button will say)

If you are offering something very specific, like a bundled package, an event, a course, or a book, a landing page may be the best option.

If you are thinking that a landing page may be nothing more than a cheaper way to get a web presence than a full-blown site, you MAY be correct, or you may not.

Much will depend on whether or not you have a specific niche, offering, ideal client or patient avatar, and unique selling proposition.

Much will also depend on your short and long-term goals, how many leads you already have, the time-sensitivity of your offering, and how you want to use your site.

Keep in mind, that writing sales copy for a landing page is KEY and copywriting isn’t cheap. Typically, with regular websites, clients create their own copy. So you won’t necessarily be saving money if you want an effective landing page that converts.. just because it’s only one page doesn’t make it a no-brainer to produce, and there’s a lot of work and research that goes into it.

Many wellness practitioners without much experience don’t want to spend EITHER time or money on a landing page, and see it as a “cheap website alternative.”  In my opinion, his probably won’t work as either a conversion tool or way to position  yourself as a healing professional. Most prospective clients and patients expect to see a website and will use it to do their research. 

If that’s the case, I would instead recommend a beginner website before a landing page, and allow it to grow and invest more as their business grows.  I recommend WordPress in general. In some cases, SquareSpace  may be a good option for those who don’t have a solid niche or ideal patient or client that they serve, but only for less than a year.   I never recommend Wix or Weebly for a professional website.

Bottom line: If you are a wellness professional, I don’t recommend using a landing page as a substitute for a full-blown website. A full website will allow you to create content that will establish you as en expert, allow potential patients to do their research before buying, and make SEO a lot easier.

In other words, it takes TIME to build a good reputation via the information you offer.  A website allows you to do this most effectively. A landing page is better suited for making those special offers, and can be a very, very powerful marketing tool.