I create websites based on the StoryBrand framework. (Beautiful AND Smart)
My websites are  designed to attract your ideal patient or client, build your list, and connect everything in your marketing strategy so that you can run more of your business on AUTOPILOT.


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Your website isn’t just a pretty brochure. It should be SMART too. It’s the functional hub of your entire marketing strategy.

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Your website is like having the best 24/7 employee at your service to do the “heavy lifting” for you.

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Your website is a dynamic entity. DIVI gives you the power to adjust as you pivot.. and on the fly.. easily.

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You are in control of your own message, story, brand, and narrative.

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An Asset

You own your website, not your developer, nor the whims of subscription-based platforms.

Is your website actually WORKING for you?

You just spent HOURS working on your website.. or paid a developer thousands of dollars.  You spent time (and maybe money) to get more traffic to your site, but once they get there, they bounce off quickly,  never to return. No leads. No list. No new clients or patients.

This is almost always because  vitally important pieces are missing. You don’t know this, which isn’t your fault. But maybe the person who is building your website often doesn’t know either. Yikes!

Today, I believe that it’s important to have a client/customer-centered website that makes THEM the HERO of the journey, not you.

It’s about telling a story.. AND making sure that your website has the right tools in place.

More than Just a Pretty Website

There’s a lot of “stunning” websites out there.  And a lot of people that build websites with only how it “vibes” or “resonates” with an audience. This is essential, but there’s SO much more to a smart website.

If you want a website that does everything you need it to do for your growing business, such as lead capture, conversions, and more, without “workaround hassles,” it’s time to invest in a website that’s more than just a pretty website with cool but superficial branding.

It’s also a LOT easier than you might think. I use the Divi theme and builder to create unique sites that are easy for clients to update and maintain.

I can build one for you. I also support DIYer’s. Which route you choose depends on where you are at in your business, and whether or not you enjoy and have at least some skill when it comes to making websites.

My goal: To make sure that your website is working FOR you, and not just some “online presence” that is eating up your time, money, and energy. This usually means that it must be connected to your entire marketing ecosystem.

Together, we build an infrastructure that allows you to put as much as possible on “autopilot” so that you can spend more time enjoying your life.

Hi! I’m Julie

I’m both a wellness professional and a nerd who loves making websites and geeking out on marketing.

I love helping entrepreneurs create a website that reflects their unique brand, attracts their dream clients and patients,  and showcases their offerings.

But today a website also needs to be SMART and do what it’s supposed to do: Answer the questions the hero of your story is actively searching for, turn them into actual leads, and “call them to take action.”

Let me help you with your website.

The 8 pillars of an effective website

Each of the 8 pillars are addressed during the process of building your website:

  • Foundations: Your message, ideal client, and brand
  • Systems: Your website is the center of your ecosystem
  • Storytelling: The StoryBrand framework
  • Strategy: The step by step plan for client/customer acquisition
  • Technology: Learning how to “drive” your WordPress/DIVI site
  • Attraction: How people will find your website/SEO
  • Autopilot: Lead capture: Build your list automatically
  • Data: Collecting data from Google and other important sources



Basic Website (Based on the Storybranding framework)

I’ll build you a website for your wellness or service-based business based on the StoryBrand framework.

Today, you will need more than just the equivalent of an online brochure to get clients, patients, and guests in the door.

If you want your website to do the “heavy lifting” and “sell” without selling, I’ve found that the best way to do this is via a framework that has all the essential elements: Framing the client or patient as the “hero” of the story, yourself at the guide, and getting VERY specific and clear about what problems you help the “hero” solve. You’ll also need clear and effective “calls to action,” which is often missing from many wellness and coaching websites. 

This option is designed so that you can get up and running quickly and stick to your budget, but you’ll need to level up quickly by leveraging some key marketing tools.

There IS a planning stage, and I do not build websites outside of this framework or simply copy and paste content into a wireframe. Developing your content will be a team effort.

You will OWN  your own site and can modify easily if you need to.

Coaching, maintenance, and content marketing is a separate service and is not included in website packages.


PREMIUM Website Package

This is an option for those who need a high-performance marketing website right out of the gate.

It includes creating copy for your home page, more pages, more sophisticated lead generation tools, and a few more extras.

A perfect option if you plan on creating bundled packages (such as a nutrition program) to add value to the services you already provide in your practice or business.

Ideal if you want to leverage your experience as a holistic practitioner or coach with online courses, or even memberships.

This option is also for those who may need some guidance on branding or how to set up their website.

Coaching is a separate service and is not included in website packages.

The HUB of Your Marketing Engine

Your website is an absolute essential. Not just as a glorified brochure.

It will be the starting point for all your future marketing.

Step 1: Book a call

STEP 1: Complete a short application.

Step 2: We come up with a plan

Step 2: Next Steps

If we are a good fit, I’ll walk you through the next steps. No BS, No pressure.

Step 3: build your website!

Step 3: Build your website!

From onboarding to offboarding, I’ve got you covered so that you have a site you own, are proud of, and can edit as you wish

The Process

The process takes place in stages, each lasting approximately 1 week.

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The “tech” part is my job, but we’ll need to go over things like login info, licenses, and how to use Trello

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This is one of THE most important stages in our work together. Yes, there will be homework, planning, and some clarity work to do, so that we can co-create your dream website

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This is when actual production begins. We start with a draft, customizing your chosen starting template, with 2 rounds of revisions using a real-time, live editor.

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Getting ready for the big day!
Final proofreading and sign off on this stage. Most of the work is now in my court, and I’ll be going through my checklist. Then we celebrate!

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You won’t be left on your own. Training, resources, and offboarding are also included. You may also choose to have us maintain your website on a monthly basis

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You will get a LOT more than what most designers and developers provide. You’ll get guidance, coaching, accountability, free resources, and access to my signature courses


The following plans are common starting points. If you need more, no problem, we can talk about what you need and  what fits for your time and your budget. Please see terms and conditions for more detailed info.

Recent Websites

I’m including some of my most recent Story-Brand based websites designed to attract and encourage the “heroes” of your story to take action!

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Beth Hill Blair

Beth Hill Blair is a coach who felt stuck on how to move forward with her website. With some guidance, we co-created a StoryBrand site that reflects her unique approach, attracts her ideal clients, and captures leads.

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Moving You Forward Coaching

Another brand new website. The focus is on creating a StoryBrand flow and branding that really captures her essence while still being a “smart and functional” site that will allow her to grow and scale.

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Take a quick peek at one of the templates we’re using for the basic websites. The goal is the same.. not just gorgeous, but able to meet every goal on the “must have” checklist.

A done-for you website is for you if:

  • You already have an at least somewhat established niche
  • You are able to set aside a few hours each week, (3-4 hours including the time we meet, housekeeping, planning, gathering, etc) in order to complete the website within 4 to 6 weeks
  • You know how important it is to have a website that does more than just look good
  • You are excited about creating a website you love and that reflects your unique services, products and brand

If you don’t have solid niche or enough resources right now, you still have options. The Tell Your Story DIY kit has everything you need to build your own WordPress with DIVI website, plus support.

Know that it will take more time, of course, to go this route.


Why is there an application?


This process helps me help you for the following reasons:

1. I go into this meeting informed about you and your business. That way I can guide you on the next logical steps, including:

  • Answering specific questions you might have. I do my best to answer all your general questions on this website.
  • Beginning the process of preparing and gathering what you’ll need to start building your website in the most effective and efficient way, (no obligation on your part, of course)
  • Guiding you towards other possible solutions, if it makes more sense.  I’m more interested in finding the most powerful and affordable option based on your needs than just selling you a website, and there may be other options you may not be aware of.

2. It saves me time so that I can focus on the wonderful clients I love working with, who I can best serve, and who are ready to move forward.

After you fill out the application, I’ll review it and contact with you via email within a few business days and provide the next recommended step.

After even this short process, you’ll be much more clear on the kinds of questions you need to ask, or have a designer or developer ask you.

Tip: If you are not asked these kinds of questions, I strongly recommend considering a web designer or developer who does, so that you don’t end up with a generic site that doesn’t fit your needs.

Will there still be a chance to meet with you for a call?

 I’ve replaced “Discovery calls” with a streamlined application and if it makes sense,  a Focus call. The reason:

Focus calls allow me to answer specific questions you might have about moving forward, with much less pressure for both of us. This is not a sales call, and it is not coaching or strategy call. There is no obligation to work with me at this stage.

It’s about gathering the information I need in order to help you best, and is a pre-requisite to the next step: A proposal that outlines a tailored plan and each step in the process.

Just exploring and checking out the market for now? I  promise that I’ll answer your exploratory questions (which you can ask in the short application) via email and any other resources that I have.

I’m interested in helping you at any stage in your journey, whether we end up working together or not, or whether we work together now or in the future.

To reserve my time for both focus calls and a proposal/scope of work/contract document (this is a mandatory step) I do ask for a small deposit of $50 in exchange for this value which can be applied to the total cost of building your website.

This process saves me time and helps me keep costs lower for the clients I love working with, so it’s a win/win.

What is the next step if I hire you?

I create a proposal for the work outlined. This document will also include an agreement.

When the agreement is signed and the retainer is paid, we move forward with the project.

You will get a welcome email granted you access to a Trello board, an onboarding guide, and other resources.

We also set up our first meeting.

Is there a retainer fee?

I book a number of clients who are looking to get a website up as soon as possible. Once your time slot is booked, it’s spoken for. I also have other clients who are paying retainer fees and reserving their time slots with me. 

The retainer fee is non-refundable to make sure that we honor the time set aside just for you, and for our other clients. For installment payments, 50% is due before the planning stages. Final payments are due in full before the production stage begins. 

For custom websites with longer timelines, final payment is due 30 days after the start date. 

What do I need to have ready when we start?

In order to stick with the  timeline, you must have your content (images and website copy, etc) ready to go before production begins. This is when I put it all together on your website, and typically occurs 2-3 weeks from the start of the project.

Don’t worry, there will be a planning stage that will give you time to gather your content. You will be guided through this stage via a mood board, copywriting prompts, and other guidance.

Please make sure that all photoshoots are completed in time for the production stage. 

Are there any additional costs?

You will need to pay for your own hosting, domain registration, and a yearly DIVI license. The overall cost of these combined services are still much cheaper than most subscription-based platforms. If you need a custom font or images with royalty fees, you’ll also need to pay for those fees.

Any additional work outside the scope of what is outlined in a proposal/agreement will need to be added as separate services. This isn’t a problem, if you need something more, just ask, but there will need to be a separate invoice for them

Projects that are delayed beyond 6 weeks will also incur fees, as time is reserved specifically for each client.

Transparency is important to me. You’ll also be getting some nifty bonuses and services that aren’t included in most website plans out there

Is the price listed on this page an estimate or a flat fee?

As a consumer, I also don’t like surprises and I prefer to mitigate them. I’m all about being transparent but it’s impossible to give a solid number for custom websites.

If you are interested in the basic package as stated on my website, the cost is going to be what you see there. You’ll still want to see an itemized list of what this includes, and the scope of our agreement.

If you need something more customized, which is also common, these costs will be added to the proposal and clearly outlined.

 I do not quote solid prices over the phone or on a call. For custom work, the price will be quoted in a written proposal and agreement. 

Will I have control over my own website?

Absolutely. One of the main benefits I offer is the choice to have 100% control over your own website.

Can I still get help after the website process is completed?

Of course. I have options available for maintenance, retainer plans, and coaching. These services are usually tailored to a client’s needs.

What if I need something else, like a new page or a custom font? Is this covered in the quoted fee?

If you need something additional, no problem, just ask. Any additional services not included in the plans as outlined on my website will require additional fees, either in an initial proposal or in a separate invoice.

How long does the process take?

For the basic plan, 30 days is set aside for the completion of a project from start to finish. This includes planning, production, and the launch.

A timeline is included in the proposal.

For more complex or customized projects, the timeline will be outlined in the proposal. 

What does the finished product include?

You will have a website that you own. 
The package also includes a branding kit, training, guidance, and discounts or access to signature courses as a reference for you, and as a gift. 

What are some common add-ons you offer?

Additional pages: $200 for a simple terms and services or privacy policy page

Other additional pages start at $300. 

A stylized opt-in form, lead magnet, and initial welcome email starts at $500

Simple logo: $100 (I also teach clients how to create their own) 

Need something else? Just ask! 

Can I see samples of your work?

Sure. I typically only show websites from active clients that I can also feature in my case studies. My goal is to create a “smart” website for you as well! 

For a start, go to the Beth Hill Blair or Moving You Forward websites to get a quick look at a StoryBrand website with lead capture in place. 

I'm not sure if I want to hire someone or build my own website. Should I hire you?

This is a great question!

There are some who might say that hiring an expert is the way to go, every time.

This is true in many cases. Unless it’s not.

If you have the time and don’t mind doing it yourself, all you need are the right tools. That’s why I created the Tell Your Story DIY website kit. Find out more here.

For others, it will make more sense to hire an expert to build a website for them. This may be the case if you don’t have the time to do it yourself, or your resources may be better placed on focusing on running your growing business.

Both my website services and my DIY kit compliment each other and follow the same stages: planning, design, production, launch, and maintenance.



I’m an American working from South Central Europe. I’m 6 hours ahead of EST and 9 hours ahead of PST.

11 am – 7 pm CET • 5 am – 1 pm EST


March/April: Coaching slots open for Strategy Sessions,  30 day intensives, and 90 day plans

How to Get Started

Click one of the Get Started or Apply now buttons to begin the process This will help me help you. I’ll be contacting you within a few business days for the next steps.