Tell Your Story DIY Kit

Everything you need to build your own StoryBrand-based website: Beautiful DIVI templates, copywriting prompts, step-by-step instructions, and guidance

 

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Easy

No more messing with clunky websites or guessing what works. Beautiful DIVI templates with detailed, step-by-step instructions from start to finish, including copywriting prompts!

Affordable

A perfect solution for DIYer’s ready to take their business to the next level without breaking the bank or throwing away more money on a subscription/leased website

Effective & unique

You won’t get just another pretty site that just sits there. You’ll have a fully customizable and functional website that has the capacity to grow with your business.

Guidance & Support

You don’t have to go it alone anymore as a DIYer. The kit includes weekly guidance and support in a private Facebook group.

 

There has to be a better way..

• You want a website that works FOR you, not one that sucks time and energy and keeps you from the things that are important to you.

• You are tired of paying a monthly subscription for a website that just sits there and looks “pretty”

• You don’t want to pay thousands of dollars on a new website right now

• You aren’t interested in becoming a designer or developer.. you just want to run your business and do the work you love

• You want to have control over your website and other assets, without the frustration and overwhelm. Can’t this be kind of easy?

• You are tired of hustling to get new leads, manually, and think to yourself “Can’t a website do some of this work for me?”

 

I get it. it took me a while to get to the point where my website was working for ME, not the other way around. I want to make it much easier for YOU!

Hi, I’m Julie.

If you are here, I’m going to guess you want a freedom-based business. That’s why you got into business for yourself in the first place. If you want this kind of freedom, you will need to find ways to earn income that aren’t about selling your TIME. This is also a great way to serve more people, on a deeper level! 

For most, this means including an online course, program, or membership. In order to do that, you need a website that has the capability to:

• Encapsulate your brand
• Showcase your products and services
• Be the “home base” for your content, (blogs, podcasts, etc)
Capture leads
Guide the HERO of the story, (the visitor) to solutions to their problem the way THEY see it
Inspire a strong Call to Action

The problem is, you’re current website isn’t really doing anything, even though you spent HOURS on it (and are maybe tossing at least $30 out the window each month)  You also don’t have an extra $5k at the moment to spend on a new website.

This is a hard place to be stuck. It can make you feel frustrated, overwhelmed, anxious, and discouraged.

I understand this, because I’ve been there. It took me a long time to get my website to the point where it did what I needed it to do, but now I have a system and a process to share with you, so that it won’t take you nearly as long!

That’s why I created this kit.

I believe that every health and wellness entrepreneur and coach deserves (and needs to have) a beautiful AND effective website that is affordable and actually gets the job done. 

I also believe that you deserve to be able to make changes and updates, easily, without frustration or having to depend on a developer, if that’s your choice. (Some may prefer to move on to other projects and hire someone to manage their website) 

How it works


1. You sign up for the kit, and will immediately receive your login and welcome info in your inbox. 

2. Inside you will find:

•  An effective, plug and play  template that you can use almost right out of the box for your own website

• Immediate access to a course that takes you through each step in making that template completely yours. You can customize it as much as you want.

Most of the work is about messaging, content, and copywriting, but yes, you will get guidance on how to “drive” your powerful drag and drop theme, DIVI.

4. You’ll get support within a Facebook group if you have any questions. 

What's Included

TEMPLATES

I’ve included a template for you that includes: A Home page, a ABOUT page, a products/services page, a blog page, and a footer that will appear at the bottom of every page. Each page is specifically designed for the flow of a StoryBrand-based website and conversion.

You can customize them to your heart’s content.(I’ll show you how, step by step) Coming soon: more templates to choose from!

Planning Your Website

Most DIYer’s skip this step, and it shows. This won’t happen to you, because I’ll guide you through the entire planning process. No more guessing what to put on your website.. (or wasting time throwing random stuff up there and hoping it will work)

You will be CRYSTAL clear and ready to start creating your website that will attract, engage, and convert your ideal clients and customers with ease. 

Customize! 

The beauty of DIVI is that it’s modular. You can mix and match sections, make modifications, and customize each design element confidently, and with ease by using the front-end, drag-and-drop builder.  You can even store these elements in your library or in the DIVI cloud to use on other websites!

Step-By-Step tech guides

If it’s the “tech piece” that is your nemesis, I’ve got you covered. I understand how poorly some instructions can be written, especially for visual learners, so I’ve taken the time to create step-by-step instructions for every process I’ve used to build my own websites.  

Copywriting Made Easy

 I’ll walk you through the process of making each page come alive with your OWN voice and content, using the StoryBrand framework as a guide.

Lead Capture

You’ll get a no-brainer opt in form that you can either use right away by connecting with your email service. (The tech setup is a breeze with DIVI) Better yet, I’ll show you how to create a simple lead magnet to get even more of your ideal clients on your email list!

Support

You will have access to a private Facebook group where you can ask me anything.

Bonuses and New, Updated Content

There are a TON of bonuses (based on requests from previous students) that you can unlock when you complete all the modules. We’ve got training videos, productivity and tech tips, trends to watch, templates, cheat sheets, and a LOT more.

BENEFITS

•  A step-by-step plan: Take the guesswork out of building a website that attracts, engages, and converts your IDEAL clients or customers.

• Save money: Instead of spending thousands on a developer or getting “nickeled and dimed” by an underperforming subscription based website, you’ll be paying a lot less in the long run for a site you actually OWN.

• Eliminate “tech” overwhelm and frustration and gain CONFIDENCE. 

• Get your evenings and weekends back so that you can focus on doing what you love, or simply enjoying life.. not on “dinking around” with building a website.

• Love making websites? Get a head start and skip over the frustrating and not-so-fun aspects of building a website so that you can focus on “geeking out” on the parts you actually enjoy

• Increase your earning potential by capturing leads and building your email list.. automatically, from your website

• Spend less time hustling and on social media by creating the hub for your automated systems.. your website!

• Leverage what you learn and create. Starting another business or project? You don’t have to build another website from scratch, ever again, if you don’t want to.. with a good hosting plan, templates, your DIVI library, and the DIVI cloud.

BENEFITS

• A step-by-step plan: Take the guesswork out of building a website that attracts, engages, and converts your IDEAL clients or customers.

• Save money: Instead of spending thousands on a developer or getting “nickeled and dimed” by an underperforming subscription based website, you’ll be paying a lot less in the long run for a site you actually OWN.

• Eliminate “tech” overwhelm and frustration and gain CONFIDENCE. 

• Get your evenings and weekends back so that you can focus on doing what you love, or simply enjoying life.. not on “dinking around” with building a website.

• Love making websites? Get a head start and skip over the frustrating and not-so-fun aspects of building a website so that you can focus on “geeking out” on the parts you actually enjoy

• Increase your earning potential by capturing leads and building your email list.. automatically, from your website

• Spend less time hustling and on social media by creating the hub for your automated systems.. your website!

• Leverage what you learn and create. Starting another business or project? You don’t have to build another website from scratch, ever again, if you don’t want to.. with a good hosting plan, templates, your DIVI library, and the DIVI cloud.

By the time you finish this course you will:

• Have your own easily customizable template with the StoryBrand framework already “baked in”

• Have your hosting plan, domain, and WordPress site with the DIVI theme installed and ready to rock and roll! (Note: you will need to purchase your own yearly license, which is totally worth the $89 per year fee.. this is the only “extra” cost) 

• Have a crystal clear plan and foundation in place (A must!) including your ideal customer, niche, message, positioning, and branding.

• Know your way around DIVI like a pro

• Have step-by-step instructions at your fingertips: No more Googling to try to make it all work

•  Master the art of creating visual content: Choosing images, optimizing photos, and more

• Create your own copy like an expert, using the copywriting guide/cheat sheet based on the StoryBrand framework, BrandScript, and the stages of the hero’s journey

• Have your blog page in place, including a beautiful hero image and grid that automatically populates with your blogs (as you write them) 

• Learn how to write the perfect blog, without having to think about formatting and styling or even what to write. (Seriously!) 

• Learn the basics of SEO, including keyword research, sitewide SEO, and page optimization. (It’s easier than you might think) 

• Have an opt in form up and running.. without having to start from scratch. It’s already mostly done for you. I’ll show you how to customize it so that you can start capturing leads and building your email list right away! 

• Learn the basics of mobile optimization. I chose templates that translate easily into viewing on all devices, but I’ll show you some new tips and tricks. 

• Discover how to tell if your website is actually converting via metrics to monitor for success, because you can’t succeed in what you can’t measure. We focus on data-driven results.

• Know exactly where to get help and support when you need it

You will have lifetime access to everything in the course.

Module 1

  • Download your templates
  • Tech housekeeping
  • Setting up your hosting and domain
  • Security, Backups, and Staging
  • Site Tools (SiteGround)
  • WordPress basics and setup
  • Installing the DIVI theme/builder

 

Module 2

  • Laying the Foundation
  • The StoryBrand framework
  • Identifying the Hero of the story
  • Crafting your message with BrandScripting
  • The Magic of Positioning
  • The Buyer’s Journey
  • Keyword Basics

 

Module 3

  • DIVI Basics: A Tour
  • Driving DIVI: Building Blocks
  • Theme Options and Builder
  • Diving deeper into DIVI modules
  • Customizing Your site: The Basics

 

Module 4

  • Planning and gathering content
  • Photos and Images
  • Copywriting and other written content
  • Your StoryBrand Copywriting Prompts
  • Common Design Mistakes

 

5 reasons why your website isn't finished yet

Module 5

  • Site Navigation and Headers
  • Footers
  • The 404 Page (the FUN page!)
  • Privacy Policy and Terms
  • Downloadable files

 

virtual health and wellness events

Module 6

  • Customizing the HOME page
  • Customizing the ABOUT page
  • Customizing: Products and Services 
  • Customizing the BLOG PAGE
  • Customizing your Blog POSTS
  • Fine tuning your design
  • Mobile responsiveness

 

5 reasons why your website isn't finished yet

Module 7

  • Lead generation overview
  • Customizing your opt-in form
  • Best email marketing platforms
  • Creating a lead magnet
  • Lead magnet ideas
  • How to build your email list using your website with quizes
  • Next steps in email marketing

 

5 reasons why your website isn't finished yet

Module 8

  • SEO basics
  • On page SEO
  • Yoast 101
  • Off page SEO
  • Content strategy
  • Keyword research
  • Beyond Google: Leveraging other search engines (Pinterest, YouTube)

 

virtual health and wellness events

Module 9

  • The Preflight Checklist
  • The “Soft Launch”
  • Site Maintenance
  • Troubleshooting
  • Support: How to get help when you need it
  • DIVI role editor

 

virtual health and wellness events

Module 10

  • Measuring your progress with KPI’s
  • Tracking Pixels
  • Google Analytics 101
  • Google Search Console 101
  • A/B Testing
  • Other KPI’s to track

 

5 reasons why your website isn't finished yet

Module 11

  • Ready to Scale?
  • Course, Programs and Memberships
  • Taking payments online
  • Integrating your systems and platforms
  • Introduction to ecommerce
5 reasons why your website isn't finished yet

Module 12 (only available for Sell Your Story Members)

  • Sell your story with landing pages
  • StoryBranding and landing pages
  • The anatomy of a landing page
  • Landing page template

 

5 reasons why your website isn't finished yet

The TEMPLATES

The centerpiece of this course: A template that allows you to customize, mix and match, and edit to your heart’s content, without having to code and without “tech overwhelm.”

5 reasons why your website isn't finished yet

Support

I want you to succeed.. the world needs more of us! That’s why I’ve set up a private Facebook group where you can ask me questions when you get stuck, or get support or insights from other group members.

 

5 reasons why your website isn't finished yet

Bonuses

There will be bonuses for those who complete the journey. (I like to “gamify” the process!)

 

A peek inside the course… 

Let’s Do it! 

What participants are saying…

 I’m good at delivering my work, not so much at the fundamentals of running a business in the online world. I needed and found the perfect teacher in Julie. She is patient, explains everything, and has all the required steps, content categories and processes to get me operating and visible online. She adapts each to my level of need, education and autonomy. She is THE reason I have a beautiful, functional website and marketing strategy, after 32 years of self employment. I enthusiastically endorse and recommend her, especially for coaches and health and wellness entrepreneurs!

Beth B

 I get really excited when I figure out how to do something myself. However, one of the ways I’ve been able to figure out as much as I have is because I learned to piece together many of the things I’ve learned from Julie!

Bottom line: it’s great to be able to do things for yourself, but first you need to hire a great teacher!

Cheryle

The Future Proof Your Practice course helped me feel more confident about learning how to use tech as a hybrid practitioner and the possibilities of working outside of my physical practice. I really needed this as a mom with two kids in virtual school during the pandemic. It gave me a purpose while my practice was closed and showed me how I could one day earn an income in the virtual world by using my knowledge.

Julie breaks it all down for you, from attracting your ideal client to the platforms and software to implement, and progressing to more advanced concepts like analytics. I feel that anyone at any stage of their practice can benefit from this course, and it is so much better than researching and putting things together piece by piece on your own.

Julie really supports the online community and wants to know how she can help. I am getting ready to launch my first program thanks to her course and the tools she has shared!

Kim N.

Who is this course for?

• Practitioners and coaches who have been working 1:1 for a while and have a solid sense of  the unique services and skillsets they deliver to clients and patients

• “Rebel wellness practitioners” who are ready to grow and scale by adding an online offering as another income stream. The templates are perfect not just for services/booking time slots, but selling a “thing” like a course, program, or membership

• DIYers who have a basic familiarity with websites, marketing, platforms, etc. (no coding or development skills are required but this isn’t for those with no basic computer skills)

• Those who recognize that their TIME is MONEY.

• Those who may be starting new projects or business ventures at some point, because what you learn and set up in this kit will give you a HUGE head start

Those who are looking for an opportunity to rebrand their website from the ground up, with guidance through every step of the way

“A Powerful Jump Start with Support” 

Who this is NOT for, and a few things to know before diving in: 

This kit may not be the right choice for those who are just starting out in their business and don’t yet have a solid niche, message, or experience working with clients 1:1. 

You need to start somewhere. Although this kit does have the tools to help with clarity and planning, I recommend a starter site at the very beginning stages if you are not sure about your niche, who you want to serve, your message, or what makes you unique. (This takes time to develop, and/or working with a good coach) 

However, if you love making websites, this could be the perfect way to get started in creating a website you OWN, without creating any pressure on yourself. 

On the other hand, if you already have an established business you may be at a stage when it may make more sense to outsource the creation of your website. (Time is money)

I have done-for-you options starting at $2500 and in this stage, the cost will pay for itself more quickly than taking the time to build it yourself. 

I want you to do what’s best for YOU not just today, but in the next few years. This could mean taking some time to determine your goals and sitting down and crunching some numbers. 

I know that this kit will be a perfect fit for many DIYer’s. If you have any questions, just ask!  


Let’s Do it! 

I firmly believe that  NOW really, truly IS the time to get your online vision out into the world and take action.

You can do this even if you are starting from scractch

You CAN do this WITHOUT the “tech stress.”

You can do this even if you don’t consider yourself a designer, copywriter, developer, or marketing expert.

You CAN create a website that will become your storefront, “home base of operations,” and your star employee

Today, there is something for everyone, at every level, for every budget. 

 AWhat happens next

• You will be taken to a secure checkout area

• Upon purchase, you will get a receipt, a confirmation, and access to a private membership area, where you can access the introduction and check out the first module.

• You will get a link to a private Facebook Group. There you will find support, direct access to me if you have any questions.

•  The first 3 modules, including the templates, will be available upon purchase.  After this, a new module will be available each week, so that I can guide you through the process as we go. 

• You will still have lifetime access to future versions of this course, which will be self-paced and on demand.

• This course will continue to evolve, and the price can (and likely will) go up at any time. 

See you in the course!  

Julia

terms and policies

This is a digital product. There are no refunds once the course is purchased.

Your success is important to me! I stand behind what I’ve created 100%. I would rather have enrollees who make an  intentional decision and do the work, even if it means selling fewer courses. 

My experience and many hours of thought and meditating on this have shown me that offering the following policy is the best choice for both me and those serve:

If you follow the curriculum, take the action steps, and implement them, you will have a StoryBrand based website that gives you the best chance for converting. There are other things you will need to do to get traffic to your site. You alone are responsible for the work that goes into creating, customizing, and optimizing your own website. 

If, after doing the work, there is something that still isn’t working for you, I’ll either offer a 1:1 jump start plan to get you going in the right direction, or consider offering an additional lesson to the existing course, if it would be helpful to others. (This is up to my discretion)

This does not mean “I don’t want to do this step because I don’t feel like it.” You must do ALL the work in this course to get results.

Template licensing: You own the templates, but you may NOT resell them as is for commercial uses. They are designed for your own personal use on your own website. 

Disclaimers: 

The kit does not include technical support that includes any done-for-you work or logging into your WordPress website. Although I’m here to help, you alone are responsible for the outcome of your website, from domains to hosting to your WordPress site, any hacking or issues on the backend, plugin conflicts, integrations, your DIVI license, the overall results as far as design, copywriting, or function of your website, or any other functions I have no control over. 

This kit does NOT guarantee any income results. Individual results will vary. It is simply a foundation. A strategy must be in place first, in order to succeed. Although some of the solutions presented in this course are “set and forget” you must also use this system on a consistent basis. 

I KNOW this course will help you create more freedom in your practice, even if there is some “up front” work that will pay off immensely later down the road.

 

“Someone is sitting in the shade today because someone planted a tree a long time ago.”