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The theme for this spring is brand foundations and storytelling. This is where to start. Yet many, many entrepreneurs skip this step, thinking that it’s “fluff.” The truth: There’s no point in marketing if you haven’t nailed your “Why you do what you do the way you do it and who it’s for.” 

Note; I’ll be updating the AI articles this spring as well! (Nature of the beast, it’s huge, and it moves fast) 

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