THE BRAND ARCHETYPES
Learn about all of them here
The Royal
The Royal brand is sophisticated, elegant, and ambitious. Your audience aspires to be part of an exclusive community that focuses on prestige, high quality, and luxury. Your mission is to show them that they deserve the best.
The Caregiver
The Caregiver brand is generous, empathetic, and caring. You inspire trust and provide a sense of protection and safety in a brutal world. Your mission us to serve those in need and help them to feel seen, heard, and supported.
The Creator
The Creator is innovative, imaginative, and genuinely unique. You are the muse for your creative community. Your mission is to help others turn their unique visions into reality, and also level up into mastery and virtuosity.
The Innocent
The Innocent brand is wholesome, honest, and pure. You inspire simple joy that is hard to come by these days. Your mission is to show the world genuine, unspoiled optimism with a dash of sentimentality or cuteness, along with a strong dose of hope.
The Sage
The Sage brand is intelligent, experienced, and values the pursuit of knowledge and truth. You lead by demonstrating clarity, strategic thinking, and insight. Your mission is to help your audience find truth and gain wisdom on their own
The Explorer
The Explorer brand is the “Indiana Jones” of their niche. You are a natural seeker, adventurer and courageous risk-taker who values freedom and fulfillment. Your mission is to help your audience discover and blaze their own trail.
The Hero
The Hero brand is about unwavering courage and overcoming challenges. Leadership comes naturally to you, and you are a true warrior and a badass. Your mission is to empower your audience via determination, achievement, and mastery.
The Mage
The Mage brand is about transformation and vision. A natural alchemist, you inspire with a charismatic blend of mystery and unique insight. Your mission is to help your audience to turn their dreams into reality.
The Maverick/Rebel
The Maverick/Rebel brand is edgy, bold, and unapologetic. You’re a true non-conformist and are not afraid of “crossing the line” or pissing people off. Your insight is refreshing to your audience. Your mission is to make a difference by disrupting the status quo and calling BS on what isn’t working.
The Down-to-Earth Friend
The Down-to-Earth brand is genuine, approachable, and trustworthy. You are practical, loyal, and humble, and believe in the power of the everyday person. Your mission is to build an accepting, warm, and friendly community.
The Jester
The Jester/Entertainer brand is clever, indeed. Whether it’s dark, satirical, goofy, or otherwise, your brand is adept at using humor and wit to communicate your message. Your mission is to entertain via spontaneity and wit. (No easy task!)
The Lover
The Lover brand is about pleasure, beauty, and desire. You cherish intimacy and passion. Your mission is to inspire others to follow their heart and to enjoy life by indulging in their deepest desires, because life is too short and precious to do otherwise.