This Year, Get the Freedom You Deserve

Create a sustainable and freedom-based business without getting stuck in overwhelm mode. 
A 2.5 hour focused call to help you plan your next 90 days  


I'm ready to do this


You are  innovative and pragmatic. You want freedom, but are not into just “winging it.” You thrive by having a map, compass, and a flexible route and itinerary.

Without these, it’s easy to feel:

• Uncertain about what to focus on first, then next.

• Overwhelmed when creating and launching your online offerings or combining it with 1:1 work

• Too  exhausted to even enjoy any free moments you might have

• Resentful that you don’t have enough time to be the visionary and creative driving force in your business

• Disillusioned: wondering what the heck you actually got done today even though you “felt busy”

• Tired of spending so much time on social media and getting little in return

• Tired  of having to start from scratch every time you  launch a new idea,  or work with a new client. 

• Like you are “babysitting ” your business


I get it.

What if instead, you could create (at your own pace:)

•  A step-by-step plan or map, your own compass, (not mine) and a flexible route or itinerary to guide your next 90 days and give structure to your day-to-day operations

•  Clarity about where and when to invest your financial resources, based on where you are at and where you want to go. (Even if you have very little cash flow right now)

• Your TIME back! You’ll be able to reclaim your time off.. so that you can focus on your life.

• A system to automatically attract new leads consistently, without having to chase them down on social media

• Confidence in all the tools you use, including the “tech” pieces, because your system is powerful and flexible enough to get the job done, but streamlined enough to allow you to focus on more high-level CEO tasks

• A system for creating and repurposing evergreen content, so that you no longer need to stress and scramble and spend hours creating content that doesn’t even last

• A curated library of your best stuff.. your “intellectual property” that can be put to work for you.

• A strategy for diversifying your income. More passive income, less risk, more options for you, more accessibility for your ideal clients.

• A way to create more of an impact, work more deeply with the people you WANT to work with, get your wisdom out into the world, and leave a legacy.

• A business  you don’t have to babysit in order to just barely keep it going.

The right blend of structure and flexibility for YOU. 

Hi, I’m Julie.

I’m an acupuncturist/digital nomad/marketing nerd. 

My clients tend to be creative in a very thoughtful and intentional way. They have a vision, then get to work on it.  What they don’t have time for is noise and clutter, confusion and overwhelm, which tends to derail their best laid plans. 

They know that “winging it” doesn’t really work well. They also know when they are bullshitting themselves by distractions, busywork, or excuses.  (I know I do if I’m honest with myself) But neither does a rigid, unrealistic, or unsustainable plan.  

It’s a paradox.. there are things we need to do even when we don’t feel like it as entrepreneurs, but at the same time, I’m ALL about making more happen in less time. (If we can do our work and make money in 4 hours instead of 8, that makes sense to me!) 

My job is to ask the right questions and let your answers guide you, not tell you what to do, and still offer whatever templates and resources will help you work smarter, not harder.  Not just in a vague way. I’ve got detailed examples and resources to show you, and we’ll follow up to see how it all goes. 

A good map, compass, route, and flexible itinerary will guide you on a clear path, so that your true creative potential can emerge. 

It will also free you up so that you can focus on what truly lights you up and gets shit done.

Once this foundation and framework is in place, it’s possible to expand, pretty much without limits.

You probably also don’t need to start from scratch, but use what you’ve already got and build from there. 

Note: There IS work to be done. No bypasses.  I probably don’t need to tell you about that.  Also, my Roadmap to Clarity framework is flexible enough to customize according to YOUR unique needs and desires.  

Like many things in life, it’s totally worth it to do some work on the front end, which makes it so much easier, less stressful, joyful, fun, and liberating in the long run.

I believe that entrepreneurs deserve an opportunity to leverage all their hard work so that they can do what they want. I also believe in creating a legacy.. one which is bigger than ourselves and helps create a world that isn’t run by a monolithic corporate entity.   

 Areas we can focus on
(The nuts and Bolts)


Here are some of the themes we might choose focus on together so that you’ll have a starting point and cohesive plan for the next 90 days. 

I’ll help you pick 1-3 of these.

This is not about setting vague intentions. (That doesn’t work) You’ll leave with a flexible plan that will keep you on track each WEEK. 

• Dialing in your values, story, mission, niche, and positioning

• Developing your brand story or personal brand story

• Building  your email list

• Going over your website: What’s working, what isn’t, what can be optimized (based on the StoryBrand framework)

• Creating a simple funnel (recommended only after establishing your niche)

• Learning some of the “technical” pieces of your ecosystem, including new and emerging technologies like AI. (ONLY if and when they serve you)

• Setting up your systems, including how to choose  platforms that are right for YOU, and how they all fit together

• Putting together your course or membership

• How to attract clients without having to chase them on social media

• How to set up a blog for traffic and building  your list

• How to know if you are headed in the right direction by tracking data

• Streamlining and automating your workflow: Content creation, onboarding,  procedures/operations,  daily routines, etc.

Frequently Asked Questions

Will this be enough?

It depends on what you mean by “enough.”

There’s only so much we can do during 2.5 hours together. The point isn’t to dump another “to do” list on you but actually narrow your focus down, create some structure and alternate options, determine what’s realistic and sustainable, prioritize, implement/execute, and optimize what is already working.

This is a HUGE step, and even with some of the tools I’ll be sharing  it won’t be everything you will ever need ever again as an entrepreneur.

Are you a business coach?

No. I’m a marketing nerd with a background in graphic design, web design, and acupuncture.

I started on this path by blending my experience as an acupuncturist and my unique (and somewhat rebellious) approach, which worked… with my growing “tech stack” and knowledge.

This evolved into becoming more of a strategist. I love systems and how they work. It’s one of the reasons I love Chinese medicine.

I teach different business models, marketing strategy, and how to build and promote courses, memberships, programs, and other innovative packages.

I’ve also had to learn how to focus so that I didn’t get caught up in busywork, fear of moving forward, and excuses myself. I had to learn to prioritize. 

I’ve also worked with clients who have been overwhelmed and stuck, and learned a lot along the way. 

I need accountability. Will this help?

This session is more about discovery, vision, and specific tools and action steps. 

If you need more accountability, I have 3 month and 6 month coaching plans available that may be a logical next step.  


How do I know which theme or area to focus on?

This is a great question.

Just like in coaching or wellness, it’s all about intake and assessment.

I’ll have a survey prepared for you so that will help you/us determine what stage you are in right now and what to focus on for the next 90 days. (The big rocks)

With that, we’ll also break down tasks that really do need to happen consistently on a weekly basis in order for your business to grow and remain sustainable.

I tend to get easily distracted and have trouble focusing. Is this still right for me?

The purpose of this session is to provide some perhaps much-needed structure.

It also needs to be flexible enough to work with your life and energy cycles.

Having said that, I will also ask questions that are not designed to be judgemental (otherwise I would be a hypocrite) but illuminating (even if you don’t tell me the answer)

This is so that you can be honest about what needs to happen, what doesn’t need to happen, and potential excuses you may have that keep you from creating a sustainable and fulfilling business.

I'm a pretty motivated DIYer. Will you try to sell me more coaching?

No. There is never any pressure.

Sometimes I suggest next logical steps. If you are very self-motivated you will probably be fine with tools and resources to get you going.

If there is an area you may not be aware of yet that needs focus and attention, this will also help.

Same goes for me.. we all have blind spots!

Bottom line: No pressure. My job is to find a potential match/good fit so that the decision making process is easier for you. 

Do you have a general philosophy about marketing?

Yes. I don’t like to spend as much time on social media hunting down clients. I prefer to do it by creating evergreen, searchable content.

Having my own framework helps guide clients who resonate find their first steps. Generally my people are also those who don’t want to be chasing people down with DM’s or spending so much time in Facebook groups or creating content on social media that is useful only for a few hours.

Having said that, this framework will work regardless of your business model or marketing strategy.

It’s where marketing strategy meets CEO planning, decision-making, and daily tasks. 


I prefer to use my intuition to make decisions in my business. Will this work for me?

I have a saying: Information/data + Intuition = Insight. That’s what we’ll be working with. 

I’ve found that most creative types want and need some structure in planning and the day-to-day operations of their business. 

I believe that entrepreneurs who are serious about their businesses need structure and a way to make informed decisions based on data, even when intuition plays a role. 

If this sounds terrible to you, we probably aren’t going to be a good fit. 

However, we also need to be realistic and flexible or we won’t last long, either. This is about balance. 


Price goes up in January 

 I’m good at delivering my work, not so much at the fundamentals of running a business in the online world. I needed and found the perfect teacher in Julie. She is patient, explains everything, and has all the required steps, content categories and processes to get me operating and visible online. She adapts each to my level of need, education and autonomy. She is THE reason I have a beautiful, functional website and marketing strategy, after 32 years of self employment. I enthusiastically endorse and recommend her, especially for coaches and health and wellness entrepreneurs!

Beth B

 I get really excited when I figure out how to do something myself. However, one of the ways I’ve been able to figure out as much as I have is because I learned to piece together many of the things I’ve learned from Julie!

Bottom line: it’s great to be able to do things for yourself, but first you need to hire a great teacher!


The Future Proof Your Practice course helped me feel more confident about learning how to use tech as a hybrid practitioner and the possibilities of working outside of my physical practice. I really needed this as a mom with two kids in virtual school during the pandemic. It gave me a purpose while my practice was closed and showed me how I could one day earn an income in the virtual world by using my knowledge.

Julie breaks it all down for you, from attracting your ideal client to the platforms and software to implement, and progressing to more advanced concepts like analytics. I feel that anyone at any stage of their practice can benefit from this course, and it is so much better than researching and putting things together piece by piece on your own.

Julie really supports the online community and wants to know how she can help. I am getting ready to launch my first program thanks to her course and the tools she has shared!

Kim N.

Julie is fantastic. She has an encyclopedic knowledge. Since I started really dialing in my niche I’ve been attracting more high quality leads, and I’ve been able to do it on my own with her help. 

Judy F

 What happens next

• You will be taken to a calendar where you can book your strategy session, and then a secure checkout area

• Upon purchase, you will get a receipt/confirmation email.

• There is a brief questionnaire to complete that will help me prepare, focus our session, and  make the most of our time together

•  You can download the strategy session guide which will help you prepare for the session (no intense work, I promise) which is included in the welcome email

• We meet via Zoom for our session!  Make a pot of tea or coffee and come as you are, relaxed and ready to dive in and even have some fun brainstorming and strategizing.

• You begin implementing your strategy!

• I’ll be checking in to see how it’s going for you,  if you have any questions, or need extra support. (no pressures or upsells)

See you Soon!  


“Someone is sitting in the shade today because someone planted a tree a long time ago.”