Workshop:
How to Get More Ideal Clients with
Storytelling
Wednesday, March 29 6 pm – 8 pm EST
$77
Are you working with great clients and getting paid well to do it?
If not, how long are you going to keep putting it off?
You can actually have your cake and eat it too. You can work with wonderful clients that keep you excited about your work, AND make a decent living. These two things go together, like bookends. In fact, one won’t work without the other.
Attracting clients isn’t just about a pretty website.
It’s NOT about making random cosmetic changes or thinking of branding as the “icing on the cake.”
It’s not about colors, fonts, and images. (that’s just part of it)
It all starts with your message, and a little something called Storytelling.
Many service-based entrepreneurs struggle, not because they don’t deliver transformational work, but because they aren’t aware of the power of storytelling and the message behind their brand. When your message and your brand aren’t in alignment with the people you are meant to work with, your business can’t succeed. Seriously.
It’s NOT the icing on the cake. It’s the very foundation of your business. It’s baked into the cake.
My brand is living proof
I was able to easily attract my ideal patients in my acupuncture clinic.
I thought it would also be easy to attract other clinicians who also wanted to scale their practices, because I really knew the industry and knew a thing or two about websites, email, and marketing strategy.
The truth..
I struggled in attracting the right clients for me. I wasn’t attracting those who valued what I did, benefited from it, and those who actually did the work.
This happened because my message wasn’t in alignment with entrepreneurs who were serious about and fully committed to their intention to grow (scale) freedom-based business. Business owners, in the true sense, who were actively looking for a strategy, not just another “quick win” to gather dust on their google drive.
I also wasn’t really tapping into the potential of my story, their story, and where the two intersect.
Why waste all your hard work, expertise, and intelligence you have poured into your work, on a brand that is the equivalent of holding up a sign that makes it all look like a commodity?
“I’ll take a medium serving of your coaching/sessions/treatments/classes/workshops or whatever, please. How much does a medium package cost?”
IF that even happens.
Would you would rather:
A. Work with your ideal client, meaning the ones that value what you do and are excited to show up and actually benefit from your work and tell the world..
B. Work with “less than ideal” clients who don’t value what you do, don’t want to pay for your work, don’t show up, don’t do the work, or maybe even tell others that “they tried _____ but it didn’t work..”
C. Keep shouting the same generic message from the rooftops hoping that the right people will finally get how your offering can help them, but nobody “hears” you..
D. Keep telling yourself that you “just want to work with everyone” and end up with a boring message that attracts no one..
Why waste all your hard work, expertise, and intelligence you have poured into your work, on a brand that is the equivalent of holding up a sign that makes it all look like a commodity?
“I’ll take a medium serving of your coaching/sessions/treatments/classes/workshops or whatever, please. How much does a medium package cost?”
IF that even happens.
Would you would rather:
A. Work with your ideal client, meaning the ones that value what you do and are excited to show up and actually benefit from your work and tell the world..
B. Work with “less than ideal” clients who don’t value what you do, don’t want to pay for your work, don’t show up, don’t do the work, or maybe even tell others that “they tried _____ but it didn’t work..”
C. Keep shouting the same generic message from the rooftops hoping that the right people will finally get how your offering can help them, but nobody “hears” you..
D. Keep telling yourself that you “just want to work with everyone” and end up with a boring message that attracts no one..
If you picked A, congratulations! These are the people that your business is built on. They are not just “icing on the cake. Great clients are the core of your business. It’s THE CAKE, not the icing.
If you picked B, or even C, believe me when I tell you that attracting those who are NOT in alignment with the value you provide will actually bring your business into a downward spiral.
You don’t get paid. They don’t get results. You can’t invest in your business, and therefore are unable help more people.
It’s not because they are bad people trying to sabotage your business. It’s not their fault when this happens, it’s OURS.
We’re not helpless. We are resourceful and smart, and we can empower ourselves.
Hands down, the most powerful way to do attract ONLY your ideal clients is via Storytelling, or more specifically, the StoryBrand framework.
Leveraging the power of storytelling means:
- More high quality leads and clients
- NO more chasing after clients, only to end up with flakes, no-shows, and discount shoppers
- An “upward spiral” of energy infused into your business, because you’ll actually have money, time, and energy left over to invest in growing and caring for it
- A solid sense of brand identity that will make you proud and confident, and wanting to run to your laptop to show the world what you are about (guess who this will attract?)
- No more guessing and stressing about what to say to your audience. You’ll be flooded with ideas.
- Some “lightbulb” moments that you can apply right away.
Julie is a master at helping you achieve your goals for building a better more responsive internet presence or an online course. I am currently taking one of her online courses and can attest that it is worth every penny
What you will learn from this workshop
• How Storytelling works
• The 7 most common mistakes entrepreneurs make
• The 5 most important pieces to have on your website so that you can sell your product or service authentically and automatically
• Applying a “story arc” to your marketing, including email and social media
• The StoryBrand framework and flow
• Brand cliches to avoid
• Using “microstories” in your marketing
• Copywriting tips
• How I refined my own message and brand (and how it’s working so far)
• New tools that will help you create your story (how to use AI effectively to get your creative juices flowing)
• How to tell if you are getting more conversions on your site
• How you can make just a few easy adjustments TODAY or this week
• How to put it all on autopilot
This workshop is a 2 hour intensive exploration of the power of storytelling, the StoryBrand framework, and how to apply it all in practical ways in your business.
Questions are welcome. A replay and slide deck will be available to all participants.
Includes workbook and real, actionable steps you can take right away.
It’s happening on Wednesday, March 29 at 6pm – 8PM EST
$77
