no marketing plan?
A  3 week personal, one-to-one BETA  coaching program: Starts November 1

Here’s how it works, in a nutshell:


I don’t build your marketing funnel, but for a fraction of the cost of an agency, I’ll be your mentor.

It’s MUCH more powerful than a classic intake or onboarding process.

It’s personalized, fun, and designed with the creative in mind.

You get 3 hours of one-on-one time with me over 3 weeks,
plus whatever resources and materials I come up with.

(this is NOT a just course, but a coaching program)

It gets even better: It’s in BETA, and there is a SWEET early bird deal..

I recently had a client who had this tale to tell:


“Great quote here.”


Most people really don’t

The result: A lot of wasted time, money, and energy. It took over a YEAR for her site to get built!

And it most certainly was NOT her fault.

Does this also happen with sites that are not just built with good code and little thought about anything else.

I’ve also had clients who hired branding experts to make a pretty website, but without any clear idea of how the site was supposed to function as a marketing tool for the SPECIFIC business that my clients created.

This isn’t about me wanting to put down other web developers and designers. There are great web designers and developers,  and not so great.

Many only focus one or two of the following:

• Solid coding
• Good design and branding
• A good user experience
• A purpose, such as client education, lead generation, online booking, etc.
• Making the website a solid marketing machine

A good website should have ALL these things AND:

The actual process of creating and building the site should be approached in a way that MAKES SENSE FOR THE CLIENT.

The process should allow for flexibility and intuitive flow, but also create structure and accountability for the client.

But outside of the most expensive agencies, this rarely happens.

This is why many end up just going with something “easy” to use, (Those sites that begin with the letter “W”) The problem is that most of these platforms have weak marketing functionality, or require impractical and temporary workarounds. I know this territory and have firsthand examples.

DIYer’s often have their own tales of frustration.

After spending over $300 a year leasing such sites and spending a lot of time that could have been better spent on doing other tasks in their businesses,  they may  have nothing to show for their efforts but a pretty “brochure” site.

Don’t get me wrong, leasing a site can be a viable temporary solution in some cases. but honestly, they are not great places to plant your business “roots.” I can tell you EXACTLY why.

Bottom line:  Do you want a “brochure-ware” website, or a functional marketing engine?

Do you also want to avoid unnecessary  wasted time, money, and energy and get that website and your whole marketing system up and running?

(Regardless of whether it’s me or YOU that builds your website)

Would you like for the process to be less painless, and work for you.. as someone who processes information creatively, visually, and intuitively?

Would you like someone to be there when you get STUCK  on anything ranging from how to create the right content, to what the next marketing or “technical” step is?

Maybe even a little extra “handholding?”

If the answer is YES, read on..


$247 When purchased by midnight, October 20.

Wouldn’t it be GREAT to have Someone to Lead and Guide You Through the Process?

This isn’t a course. It’s full-blown coaching.

 An individualized approach that bridges the gap between the “zoomed in” detailed aspect of building each individual piece of a funnel, to the “zoomed out” or creative visionary perspective.

To weave the technical and mindset shifts that BOTH need to happen
so that your marketing plan is set up for success from the start.



This program is still developing, but YOU can help me refine this program during the pre-launch process until “it’s official” on November 1, 2019. 







Things we can work on during our time together

• A guide, coach, and consultant for you for 3 weeks

• Weekly calls to pinpoint where you are at and the exact next steps to take

• An actual, tangible plan JUST for you delivered in a “private Facebook group.. furnished with all kinds of great tools that keeps us on track

• Technical tips and tricks

• How to set up a marketing system and what apps to use

• A clear idea of what YOUR unique challenges are when it comes to your marketing strategy

• A blend of both “left brained” focus and “right brained” inspiration

• A clear direction and purpose for your the content you produce


• All my best “productivity” and “anti-productivity” tips!

• SEO 101 

• Cheat sheets, templates, and more.

• Other ways I can help you with your website to make it a marketing machine!

the Benefits:

• Your website will be more than just another “glorified brochure.” 

• Saved time, money, and energy. You will be JAZZED about putting your marketing funnel together 

• A solid foundation for website that does much of the “heavy lifting” for you so that you can run more and more of your business on “autopilot” in the months and years to come 

• Much more clarity about your target market

• Guidance on how to set up your site to get more conversions (sales, people signing up for lists, programs or events, joining your FB groups, etc)

• Visual guidance and examples that will save you TONS of time and frustration

• A basic marketing funnel you can start implementing right away

• A plan of what infrastructure you will need.. what platform, plugins to use.

• A glimpse of the backend of WordPress and training, if needed

• A glimpse at some more advanced marketing techniques and offerings you can add to your website in the future

Let’s face it: The difference between going through this program and NOT doing it could very well mean the difference between getting your website done or not. 

I’m going to take a leap of faith and guess that you’ll feel MUCH lighter and MUCH better when this very important task finally gets launched.

What clients say…

“Hiring Julie was the best investment I’ve made. She understood what I needed, knows her way around a WordPress website and designs marketing strategies that are creative! The project outline she sent me triggered my own creativity for new client content. And, Julie suggested marketing strategies I never would have thought of on my own. It was like have a tech guru and business mentor rolled into one!”


I finally committed to creating my first website. After beginning the process with someone who came highly recommended, I found myself with no information, no direction and a very poor, basic product and all the money I paid had been wasted.

As a complete novice, I did not know what to do next. Then I found Julie Odler, She quickly understood the depth of the work I offer and my unique offerings. She structured the steps of what I needed to do and educated me. Even better, she gave me permission to approach the process and content *my way*, while being encouraging and helpful.

As Julie put it, “I turned the process on its head”. This was exactly what I needed, as I now feel seen, heard and understood. The result is a website that says what I want it to and represents me in the best possible way. I am so grateful that Julie has navigated this challenge with me. I highly recommend her!



Can I do this program if I'm building my own website?
Yes. If you really enjoy the process of building websites but still feel a bit overwhelmed by all the “shiny objects” in the world of digital marketing, this program may help a lot.

I am giving a little bonus to those who chose to hire me to build their websites, but DIYer’s are welcome.

What if I'm using SquareSpace, Wix, or Weebly?
This may still be a good program for you because it may give you an idea of where you are at and when it may make sense to switch to another platform like WordPress or even Kartra or Kajabi.

I am in a position where I can pinpoint exactly where you might find frustraion and roadblocks in REAL time with these platforms.. whereas if you did a Google search you may get dated information.

I’m about providing you with data that may be missing for your own research, which allows you to make your own best decision.

You would get a good “behind the scenes” peek at the options available to you that you may not get if you were not working with someone one-on-one.

I do have my preferences, for sure, but  I will never push anything on you (this is also part of my affiliate disclaimer, see below)

Why don't I just hire you to do my website?
You can definitely go that route. I still require that clients have a clear idea of what they want and what their unique marketing needs are before proceeding with building a site.

This helps prevent headaches for everyone and ensures that you get a website you love, that you are engaged with, and does the “heavy lifting” for you.

However, this is a pretty good deal for those who want to proceed to having me build their website: There will be something in it for you to make it a no-brainer!

Why should I do this if I don't get a website in 6 weeks?
Building a website is much like building a house. To do it properly, it takes a lot of work.

The contractor who builds the house does much of the tangible work, but the architect also plays an important role.. one that requires time and skill.

This program isn’t about the construction of a website, or about me doing it for you.

What I’m offering is a different approach to what you would be paying an agency that knows what they are doing. (Not all web developers are even marginally familiar with marketing)

PLUS if you DO decide to continue working with me, I’ll give you a good deal on a website package for already having done the prep/intake work!

This program is designed to  go a little deeper and is more affordable and accessible for small business owners.

Can you help me with an email marketing plan instead of a website?
I don't want to deal with any of the "tech" stuff but I'm having a HELL of a time coming up with ideas for for my website. Will this work for me?
Hell yes! If you are a creative, right-brained person I’ve got tips, visual guidance, prompts, inspiration, and different approaches for you to create your website AND have it function in a way that serves how you want to do your business.

I only ask that you DO show up consistently and are open to having some structure and systems in place, which will be a HUGE part of your success. (This goes for left-brained types as well)

This, combined with my website services, could be the perfect combo for you!

I'm super productive and creative but just need some guidance on the "techy stuff." Can we focus on filling in those gaps?
Absolutely That’s the cool thing about one-on-one coaching!
What if I don't make any money?
I don’t make any guarantees about income, Google rankings, website traffic, or the overall success of your business.

I DO give you some great tools that will either be essential for your success, or tips that have helped me and my clients.

Factoring in the time and money that you may SAVE by ending the struggle, I feel pretty confident I can help if we are a good candidate for this program.

In other words, if you have an entrepreneurial mindset.

This program also takes time and commitment. Building a business is like that, just as is getting healthy and fit or anything else worth investing in. You have to do the work to get any kind of result.

And at the same time..

I’m committed to setting you up for success.. and I DO believe I can help you work smarter instead of harder.

Is there a self-paced course I can sign up for?
Not yet. This beta program will help me lay the foundation for upcoming self-paced courses.

Meanwhile, for the cost of a course, you will get a lot of personalized guidance.

You will also be helping me build future programs and courses!

Still have questions or input? No problem.. book a call before October 20 and you get a virtual coffee and 45 minutes with me. It’s on me!


Still have questions? Book a call to find out if this plan is right for you.

A reminder:  discovery calls are designed for those who are ready to invest but have some questions about whether this program is right for them.

Once your payment is processed you will get an order confirmation and a welcome email  where you will find a basic agreement form, a booking link, and a link to a private Facebook group.

Then you will be in!

I’ll have some goodies waiting there for you, even before the official launch!

Keep in mind that sometimes Gmail can take up to 30 min. Please check your spam or promotions folder if you do not see it.

If there are any problems receiving your “starter kit” please let me know.

We’ll be doing our weekly calls on Zoom, which is super easy and a matter of clicking on a link. You will get instructions for this, too.

I look forward to working with you!

this program is in BETA. It Is based on
one-on-one coaching/guidance.

In other words,  pretty sweet deal and yes, the prices will go up significantly in the near future.

The early bird pricing ends on October 20. ($497 at midnight, October 21) The program starts on November 1.



Are You Ready?

Are you ready to build something cool you can call your own that will attract the kinds of clients, patients, and guests you love working with?

Are you ready to actually ENJOY the process of planning and building a marketing system instead of thinking that it HAS to suck?


Let’s Work Together!