The “Marketing First Steps” series
Niching Navigator
Workshop
Choose Wednesday, September 20 6pm – 8pm EST or Saturday, September 23 10am – 11am EST
Become perceived as the "go-to" expert
Feel confident about earning more
Make it easier on yourself with marketing that works from the "inside Out."
Attract higher quality clients you can actually help on a deeper level
Stand out as a beacon of clarity in a confusing, chaotic, and indifferent market
When you are both excited about your work AND it is specifically relevant to your ideal clients.. you are far more likely to succeed.
This is what it means to have a solid NICHE.
Hi, I’m Julia.
I’m an acupuncturist, marketing nerd, on-and-off digital nomad and dog lover currently living in Bosnia.
I love working with entrepreneurs who are ready to add an online offering into the mix.
Like you, I also want to be able to find joy in my work and create a business that is profitable, sustainable, and fulfilling.. I get to work with clients who are a good match, value my work, and benefit from it.
I do NOT enjoy being perceived as a commodity and working with clients that don’t understand or value what I do. I learned this the hard way. It was definitely a niching problem.
I’ve discovered that the only way to empower myself and attract ideal clients is to carve out a niche for myself and to clearly define, refine, and articulate the what, who, and how of what I do. Clients appreciate this too because they don’t have to waste time trying to figure out if I can solve their specific problems or not.
All of this happens BEFORE I think about things like email or websites or social media or sales funnels. There’s no point in building a website or starting an email, social media, or ad campaign without knowing what the heck to say!
And this is where many entrepreneurs struggle, because they skip the ESSENTIAL and perhaps most important part of the marketing process: Establishing your niche, ideal client, message, story, and brand, so that you stand out from the crowd in today’s market.
I believe that entrepreneurs have something of value to share with the world. One of the first steps is knowing the unique What, Who, Why, How, Where, and When of what they do. (Not just a vague What)
That’s why I created this workshop.
I’m here to help you break it down and finally get started with this process.
It’s an evolving process. Learning this skill will help you navigate as you learn and grow, and as the world changes. It will help you attract the right leads. It will help you write copy that sells. It will help you feel GOOD about your marketing. And it will establish you as an expert so that you can earn more of the income you deserve at this point in your career.
And this is where many entrepreneurs struggle, because they skip the ESSENTIAL and perhaps most important part of the marketing process: Establishing your niche, ideal client, message, story, and brand, so that you stand out from the crowd in today’s market.
I believe that entrepreneurs have something of value to share with the world. One of the first steps is knowing the unique What, Who, Why, How, Where, and When of what they do. (Not just a vague What)
That’s why I created this workshop.
I’m here to help you break it down and finally get started with this process.
It’s an evolving process. Learning this skill will help you navigate as you learn and grow, and as the world changes. It will help you attract the right leads. It will help you write copy that sells. It will help you feel GOOD about your marketing. And it will establish you as an expert so that you can earn more of the income you deserve at this point in your career.
Are you ready to get started?
What you’ll get out of this workshop
- Why trying to serve everyone backfires
- What the heck a niche actually IS (and isn’t)
- Why you need a niche BEFORE you start any kind of marketing
- Guidance on the non-linear process of defining your niche
- Breaking down the What, Why, Who, How, When, and Where of what you do
- A workbook to help you break down the niching process
- Finally understanding your ideal client on a deep level
- Market research tips
- Identifying the problems you can solve for your clients (Island A and Island B)
- HOW to set up your website and marketing so that it’s flexible enough to handle an evolving niche
- How having a niche will make it MUCH easier to create content (and some content creation tips)
- A replay of the workshop
- Finally understanding your ideal client on a deep level
- Market research tips
- Identifying the problems you can solve for your clients (Island A and Island B)
- HOW to set up your website and marketing so that it’s flexible enough to handle an evolving niche
- How having a niche will make it MUCH easier to create content (and some content creation tips)
This workshop is for you if:
- You have logged some experience in working directly with clients
- You aren’t really excited about your work and want to add or let go of some of your current services or offerings
- You are attracting mediocre or low-quality clients
- You feel as if the only way to compete is by charging lower fees than your competitors and colleagues
- You don’t want to chase trends or try to guess what your ideal clients really want
- Your marketing isn’t really working. (Many times this is a niching problem)
- You are getting ready to build a website, email campaign, ad campaign, or sales page and want it to be laser focused on what you do.. but also WHY and HOW you do what you do, so that you can attract more ideal clients and create a more profitable and sustainable business
- You have grown or evolved, your industry has changed, your local market has shifted, or the kind of clients you want to work with has changed
This workship is not for you if:
- You are convinced that serving “everyone” will benefit your business and your client
- You would rather focus your time on adapting to the latest trends on social media than on defining and refining your own niche
- You would rather passively wait and hope that the right clients magically appear
- You aren’t willing to put in any effort into working ON your business and prefer to function only as an employee IN your business
I recently took a class with Julie: Using Storytelling in Your Email Marketing. This workshop is jam packed with information that I believe will help anyone as they incorporate storytelling into their business and marketing.
It really opened my eyes to all the ways I can incorporate storytelling in not only my emails but also on my website and with Social Media.
Julie walked us through step by step WHY Storytelling is so powerful and important in any marketing strategy. And then she explained how to go about it using different examples. The class was incredibly thorough, touching on lots of information and tidbits that I would never have thought of.
Working with Julie has brought in specific techniques and ideas that I could not have come up with on my own, and that have enriched my offerings as well as streamlined my business procedures.
For example, today we discussed details around having a questionnaire for filtering potential clients, and expanded on the idea of more effectively and accurately assessing the timeline and the nature of their urgency (to avoid wasted discovery calls with clients who are not going to be a good match for our high-touch programs). The result of the content and conversation is that I can meet the needs of my clients and potential clients more efficiently, and also spend less time managing the processes; instead I can dedicate that time to creating new content and offers. My clients can look forward to more meaningful offers, and I can save time and energy while meeting their needs better and making more money for my time.
The Friday class was so awesome, packed with info and really easy to follow, and dare I say – FUN! Thanks for taking something so intimidating and making it easy to understand
none
$97
Choose between the following times for your convenience:
(These are generally 2 hour immersive workshops and are limited to 10 participants)
Includes a workbook to help you break down the niching process
Wednesday, September 20 6-8 pm EST
OR Saturday, September 23 at 10 am – noon EST
Upcoming Workshops in this Series
Niching Navigator: Become a confident, go-to expert and attract high quality clients
Messaging Mastery: Articulate what you do clearly and confidently
Storytelling Wizardry: More than just a trend or buzzword. Leverage it now!
Point of View Discovery: How to be more authentic and compelling by speaking your mind
Positioning Magic: Find out your own unique place in the context of your industry and local market
Branding Alchemy: Putting it all together to create a cohesive and compelling brand people will remember
