The Future-Proof Your Practice Toolkit
The complete strategy for building and promoting your first online offering, so that you can create a sustainable, thriving wellness practice without selling your TIME.
..and without the overwhelm.
You’ve worked your ass off to build your practice.
If you had to stop working tomorrow, what would you have to show for it? Would everything cease to exist, including an income, or would you have some assets in place that will continue to carry your business and have a positive impact on the world?
You already worked hard to build what you have. You have been doing this for a while, and you love working with clients or patients 1:1. Now you want to diversify your income.
You’ve decided that it’s time to start creating your first online course, group program, or membership.
You are different from most practitioners. Maybe even kind of a rebel.
If you are reading this, I’m going to make a leap and assume that most of these apply to you:
• You are tired of booking “time slots” and recognize that the “fill your calendar” game can be a trap.
• You have changed the way you practice and are thinking about an additional source of income to take you through not only events beyond your control, but your retirement or next chapter in life.
• You have already created a system or process to take your patients or clients through. You are tired of delivering it all manually.
• You want to prepare potential clients for deeper work with a course or set them up for success with a “post graduation support” program.
• You are kind of a rebel, and would rather run your business on your own terms, create more impact, leverage your wisdom, and leave a legacy.
The challenges you may be facing:
• You don’t have time to keep up with all the marketing
• You’ve started creating a course, group program, or membership but you are feeling a bit overwhelmed by it all.. wondering what to do first, then next, and so on
• Your “to do” list keeps growing. You feel like an employee in your own business, with no guidance or time to think about the big picture
• The “tech stuff” is getting in the way of your progress, and you resent it
• You want to leverage what you already have: A great network, a skill or superpower, or your own intellectual property or process without having to start from scratch with someone else’s idea about what you “should” be doing right now
You can do this WITHOUT spending so much time on time-sucking social media that drives addiction and clutters up the internet. (and your brain)
You CAN do this WITHOUT the “tech stress.”
You can do this without having to spend an eternity on marketing tasks so that you can focus more on serving your clients. It really comes down to knowing what tasks to focus on, and what ORDER to do them in, without skipping steps. This is KEY.
You CAN most certainly ease into creating your first online offering. (The “Lean and Agile” approach) OR you can jump right in. The choice is yours.
Today, there is something for everyone, at every level, for every budget. I’ll guide you through your options.. because I KNOW that making these initial decisions is often the most challenging obstacle for many wellness professionals and coaches.
Sound Good?
If you choose to be bold and create an agile practice now, it will become your solid foundation that will allow you to keep doing the work you were called to do
(and love)
Lean and Agile
Lean and Agile is my new mantra.
The GOOD news.. you can use what you already HAVE.
Right now, you don’t need a complex and expensive business model and technical infrastructure. You can start out with, and leverage.. what you already HAVE. You probably have more assets than you realize!
Health and wellness professionals and coaches have a HUGE advantage. You don’t have to figure out what you are an expert in, or spend nearly as much time testing out your ideas to determine if they are viable. You are already an expert. You already have experience. People in general, and in your niche, NEED the kinds of services you offer. That’s a HUGE head start! (Many entrepreneurs struggle with even defining their expertise)
You can get started immediately EVEN if:
• You don’t have any virtual clients or patients
• You don’t have a big (email) list yet (or even NO list)
• You’re not sure of what to offer, how to package it, or how to price it (we’ll cover all that!)
• You’re certain you “suck” at “tech stuff” (I’ll walk you through the easiest but also most effective solutions)
• You don’t have a huge social media following
• You have no idea how to get started or what to do next (That’s the whole point of this course!)
• You don’t have a fancy website yet. In fact, the foundational modules will be essential you when the time comes to level up your website. Don’t skip these steps!
you know that the world needs you right now
It may sound a little trite, but it’s true. You’ve spent years tweaking, perfecting, and fine-tuning your gifts. Now it’s time to find the perfect match, diversify your income, and treat your time with the respect it deserves.
Hi, I’m Julie.
I’m a former acupuncturist who decided to do things my own way. When I say that I fully embrace time and location independence, I really mean it.
I’ve also built a sucessful (on my terms) practice and learned a thing or two about creating business models that reduced my stress, increased my profit, and got great results for my patients. Everyone was happy!
I want to share some of my secrets with you.
What's Included
Mindset
Create a sustainable and future-proof practice by identifying your “local” or “global” mindset and maximize your agility so that you can easily find your “sweet spot” in today’s market. (There’s room for you!)
Clarity
You’ll get crystal clear on exactly what you need to do, (and when) in order to make a profit. You’ll get clear on what you do, who you serve, and how to position yourself. Clarify your vision for the next 90 days using a few simple tools, and watch your business grow on YOUR terms, with maximum and effortless alignment.
The Journey
You’ll need a map to get you where you are going, but your clients and patients will also have their own journey that mirrors yours. Modern Marketing is really all about building relationships and EARNING trust. Once you understand how this works, you can apply it no matter what “tech infrastructure” you have in place.
Tools
Learn the basic foundational tools you need to grow a time and location independent business. By the time you finish this module you will have the 3 pillars in place, even if you are on a shoestring budget and have had trouble getting started in the past.
Make Your Offer!
You’ll be able to create, package, and deliver effective and high-converting offers that attract the right people for YOU at the right time, using what you’ve already got.
Measuring Your Progress
This is where I show you how to look at the right metrics, analyze them, and “steer the ship” on a continual basis so that you can focus on what matters most. Stop wasting time and money throwing more pasta at the wall or becoming obsessed with “vanity metrics.”
The Intersection of tech and humanity
I’ve discovered that success is an interesting combination of embracing not just new technology and trends, but also networking and collaboration. There’s no reason to fear emerging technology. I’m going to show you how to make it work FOR YOU, while also leveraging human networks, so that you can free yourself from having to figure everything out from scratch each time you have a new idea.
Support
You will have access to a private Facebook group where you can ask me anything. I’m also adding extra support starting this spring to provide an even higher level of support, interaction, and accountability for students.
Bonuses and New, Updated Content
There are a TON of bonuses (based on requests from previous students) that you can unlock when you complete all the modules. We’ve got training videos, productivity and tech tips, trends to watch, templates, cheat sheets, and a LOT more.
BENEFITS
• Take the guesswork out of building a thriving and sustainable wellness or coaching practice JUST the way you want it
• Eliminate “tech overwhelm”
• Say BYE to endless admin tasks, answering the same boring questions over and over, and working with people that drain you
• Create income streams that don’t require your constant physical presence
• Increase your earning potential by charging for VALUE instead of TIME.
• Offer bundled packages that are FAR more likely to get results for your patients and clients
• Diversify your income so that you have a “safety net” of income even when events outside of your control blast holes in your schedule
• Transition into a “retirement” that is both more meaningful and less financially stressful than the current paradigm: “Work too hard, save up, retire at 65,”
BENEFITS
• Take the guesswork out of building a thriving and sustainable wellness or coaching practice JUST the way you want it
• Eliminate “tech overwhelm”
• Say BYE to endless admin tasks, answering the same boring questions over and over, and working with people that drain you
• Create income streams that don’t require your constant physical presence
• Increase your earning potential by charging for VALUE instead of TIME.
• Offer bundled packages that are FAR more likely to get results for your patients and clients
• Diversify your income so that you have a “safety net” of income even when events outside of your control blast holes in your schedule
• Transition into a “retirement” that is both more meaningful and less financially stressful than the current paradigm: “Work too hard, save up, retire at 65,”
By the time you finish this course you will:
• Be clear on what you will be offering and ways you can start diversifying your income today.
• Know how to position yourself as a unique and sought-after expert and NAIL your ideal patient or client so that you don’t have to constantly “explain yourself” and discount your services
• Have a simple strategy in place to follow for the next 60-90 days
• Have a system set up to start building your email list, which statistically gives you the BEST ROI of any marketing channel.
• Have all your “email tech” set up and ready to go, from opt-ins to automations, I’ve got you covered!
• Complete your first basic “lead magnet” to attract your ideal client or patient and get them on your email list!
• Follow up with your leads with a powerful automated system to earn trust and keep them engaged and excited.. so that they (statistically and magically) turn into clients.
• Discover the basics of weaving social media into your master plan in less than 15 minutes per day
• Learn how to create and launch a course, group program, or “hybrid” program the EASY way. (When you find out how easy this is, you will wonder why you haven’t done it sooner)
• Discover how to effectively leverage other people’s networks, including collaborations with peers, in new and creative ways so that you can get more clients with less struggle.
• Become a master at getting some tasks done in less than HALF the time by harnessing new technology (You don’t have to be tech-y to use these new tools)
• Know metrics to monitor for success, because you can’t succeed in what you can’t measure. We focus on data-driven results.
• Be fully prepared for growth: Whether it’s streamlining your day-to-day workflow, outsourcing, working with collaborators, or even starting a podcast or webinar, I’ve got you covered.
You will have lifetime access to everything in the course.
Note: Intensive support is offered twice per year as the Future Proof PLUS plan.
Module 1
- What can I offer online? (Innovative offerings)
- 9 Key concepts for a global practice
- What service-based entrepreneurs are doing online right now (translating 1:1 to “one -to-many”
- The Art of the Pivot
- The Rebel Wellnes Entrepreneur Mindset
Module 2
- New Business Models
- Hybrid Programs
- Online Courses
- The Membership
Module 3
- Your Income Streams and Profit Clairity
- Your Big WHY
- Values, Mission, Structure, and USP
- The FAST TRACK Plan
- Prioritizing
- Milestone 1
Module 4
- Your Brand Archetype
- Who Do You LOVE Working With?
- The Magic of Positioning
- Storytelling Basics
- Your Branding Kit
- Copywriting 101
- Your Branding Kit
- Case Study
Module 5
- How to get FOUND (instead of chasing)
- Easy and Effective Content
- “Meet Them Where They Are At”
- The Client/Patient Value Journey
- Funnels 101: Mapping the Journey
- Launching and Promoting Your Online Offering
- Milestone 2
Module 6
- Email Marketing Changes for 2023
- Email Basics
- Active Campaign 101
- How to Create a Lead Magnet FAST
- Lists, Opt-ins, and Automations
- Storytelling and Email Marketing
- The Step-by-Step “Tech”
- How to Build Your Email List
- Milestone 3
Module 7
- Social Media for 2023 and Beyond
- Social Media Posting Strategy
- Intro to Mighty Networks
- YouTube 101
- Short Form Video
- Marketing Calendars and templates
- Milestone 4
Module 8
- Setting Up Your Platform
- Structuring/Writing Your Course Content
- Creating a Slide Presentation
- Creating Workbooks and Actionable Guides
- Your First Launch
- Onboarding 101
- How to Increase Course Completion Rates
- Milestone 5
Module 9
- The LONG Game
- SEO Basics
- Content Marketing and the Long Game
- Pinterest Basics
Module 10
- You can’t succeed if you can’t measure: Making data-driven decisions
- Collecting and analyzing data (only what you need!)
- Conversion Optimization 101
- Trends and Developments
- Your 90 Day Plan
Module 11: Advanced
- Webinars
- Podcassting
- Streamlining Your Systems and Workflow
- Outsourcing
- Common Mistakes
- Staying on Track and Prioritizing
- Leveraging Networks and Partnerships
- Web 3.0, AI, and more
Bonuses
Unlock bonus gifts when you complete the course. It will be like Christmas.. I’ve created bonuses and trainings based on questions students ask, and another helpful resources
A peek inside the course…
See your progress, next steps, and highlights at a glance.
Choose media that fits your learning style: video, audio, and downloadable slide decks.
No course is of any use without taking action and “getting your hands dirty” by applying what you’ve learned to your own business.
That’s why I’ve included workbooks and “apply what you’ve learned” sections in the course.
Let’s Do it!
$397
Price going up in April
What participants are saying…
I’m good at delivering my work, not so much at the fundamentals of running a business in the online world. I needed and found the perfect teacher in Julie. She is patient, explains everything, and has all the required steps, content categories and processes to get me operating and visible online. She adapts each to my level of need, education and autonomy. She is THE reason I have a beautiful, functional website and marketing strategy, after 32 years of self employment. I enthusiastically endorse and recommend her, especially for coaches and health and wellness entrepreneurs!
I get really excited when I figure out how to do something myself. However, one of the ways I’ve been able to figure out as much as I have is because I learned to piece together many of the things I’ve learned from Julie!
Bottom line: it’s great to be able to do things for yourself, but first you need to hire a great teacher!
The Future Proof Your Practice course helped me feel more confident about learning how to use tech as a hybrid practitioner and the possibilities of working outside of my physical practice. I really needed this as a mom with two kids in virtual school during the pandemic. It gave me a purpose while my practice was closed and showed me how I could one day earn an income in the virtual world by using my knowledge.
Julie breaks it all down for you, from attracting your ideal client to the platforms and software to implement, and progressing to more advanced concepts like analytics. I feel that anyone at any stage of their practice can benefit from this course, and it is so much better than researching and putting things together piece by piece on your own.
Julie really supports the online community and wants to know how she can help. I am getting ready to launch my first program thanks to her course and the tools she has shared!
Who is this course for?
• Service-based entrepreneurs who have been working 1:1 for a while and have a solid sense of the unique services and skillsets they deliver to clients and patients
• “Rebel entrepreneurs” who really aren’t interested in seeing MORE clients or patients (or taking insurance) just to make ends meet. Who want to ditch the arbitrary hamster wheel.
• Practitioners and coaches who have “pivoted” in the last year or two, either because of external circumstances or an internal shift in purpose, meaning, and desires.
• Those who are more interested in delivering TRANSFORMATIVE rather than TRANSACTIONAL experiences or care. (It’s NOT for those who are still focused on how many clients come through their door instead of delivering RESULTS.)
• Those who want to get creative with their own new business model, including bundled “hybrid” packages, group offerings, online courses, or memberships based on their own intellectual property and expertise.. in place of or in addition to their 1:1 services.
• Those who want to offer alternatives for people who are either not ready for 1:1 services or need some extra support to set them up for success after “graduating” from 1:1 experiences
“A Powerful Jump Start with Support”
Who this is NOT for, and a few things to know before diving in:
This course is for those who understand that creating a business takes some effort and time.
It’s not for those who aren’t willing to invest some combination of time, money, or energy, or who like to take courses without taking any solid action.
Remember, building and growing a business takes time, and you’ll still need a “long haul” plan, especially if you are starting from scratch in a global market. You can certainly do a lot in a short time, but the planning and strategy doesn’t end. (That’s what CEO’s are for, and this is YOU!)
Another reason why I don’t think it’s a great idea to dismiss the long game: You don’t want to get weighed down by comparing yourself to others who have been doing this for a while. You CAN get results in a short amount of time. You can get even better results over the long haul, and I would bet my passport that this is what the big players in your industry have also done.. they didn’t build their empires overnight. They also have teams to assist them.
If you are an entrepreneur, you know that marketing is mostly a marathon. It’s mostly about the cumulative day-to-day, small, consistent efforts that pay off.
But that doesn’t mean that a quick sprint isn’t useful..
This course is specifically designed to give you that jump start needed to get you going and on your way!
Let’s Do it!
$397
Price going up in April
What happens next
• You will be taken to a secure checkout area
• Upon purchase, you will get a receipt, a confirmation, and access to a private membership area, where you can access the introduction and check out the first module.
• You will get a link to a private Facebook Group. There you will find support, direct access to me if you have any questions.
• If you purchase during most times of the year, you will have instant access to the entire course. If you purchase during one of my bi-annual upgrade promotions, a new module will be unlocked each day, because I’ll be making live updates.
• You will still have lifetime access to future versions of this course, which will be self-paced and on demand.
• This course will continue to evolve, and the price can (and likely will) go up at any time.
See you in the course!
Julia
