The Future-Proof Your Practice Toolkit

 

Build your first online course or group program and stop trading time for money

 

Sign Me Up

The easy, effective, and affordable way to create consistent income for your wellness or coaching practice.. Without trading time for money.
Even in a changing market.

How empowering does your wellness practice or coaching business feel to you right now?
(Whether you are busy and fully booked or not)

If it doesn’t feel empowering or fulfilling, and you are either feeling burnt out or reacting to external circumstances beyond your control, read on..

 

 

If you are reading this, I’m going to make a leap and assume that most of these apply to you:

• You are tired of booking “time slots” and recognize that the “fill your calendar” game can be a trap. 

• You are becoming exhausted from the constant hustling and rapid changes that the last few years have brought us.

•  You have been forced to change the way you practice and are thinking about an additional source of income to take you through not only events beyond your control, but your retirement or next chapter in life. 

• You know that there is ABSOLUTELY a market for what you do as a wellness professional or coach who is an expert in a specific niche. (Yes, this is YOU)

• You have already created a system or process to take your patients or clients through. You are tired of delivering it all manually. You want to prepare them for deeper work with a course or set them up for success with a “post graduation support” program.

• You are a bit of a rebel and have always preferred to do things your way instead of what everyone else is doing. 

• You want to create or maintain a business on YOUR terms.

• You want to leave a legacy and get your wisdom out in the world.

 

The challenges you may be facing: 

• You don’t feel confident that you can “pull it off” or “keep up” with all the rapid changes.

• You  feel “flat” and unmotivated, or maybe even feel  some anxiety about what’s next for your business. Will people want what you have to offer? (My answer for health and wellness professionals is an absolute YES!)

• You have always thought it might be a good idea to diversify your income, but kept putting it off.

• You have no idea where to even begin. You have a list of “all the things” that is only creating more anxiety, not less.

• The “tech stuff” feels overwhelming or has already given you headaches

It doesn’t have to be this way. If this makes sense, you are different from most practitioners. Maybe even kind of a rebel.

Let’s go back to EMPOWERMENT. The way that most practitioners are taught to run their businesses can be the very opposite of empowering. It’s become a habit.

The “old way” of doing business is more about hoping  and praying that your schedule stays full, that your website magically attracts your ideal patients or clients, that happy clients and patients write reviews (not just the crazies that enjoy ruining reputations for no reason) that you can keep the “word of mouth” referral engine going fast enough, or that the social media algorithm gods are smiling on you today. (and tomorrow?)

I don’t know about you, but as I get older I would rather be more in control by having some solid assets  in place as the foundation for my business.

I’m talking intellectual property, which includes not only content like blogs, videos, and website content, but books, courses, programs, and anything you only need to create once and can be sold in infinite quantities.

These assets offer VALUE to a wider audience, further increasing your earning potential. You can even combine these assets with your 1:1 services!

 

I firmly believe that in today's business climate, creative diversification of income is a SMART move. Not just for you, but for your patients or clients

Here’s the thing: What happens when you can’t work? Do you still get paid? This can happen even if you’ve starting offering telehealth/remote services. Having a business is about earning repeatable and predictable income. It’s about  creating a PROFITABLE entity that doesn’t depend on you being present 100% of the time. Otherwise, it’s really just a job. 

I also want to bust a myth: Taking part of your business online doesn’t mean you are offering LESS. In fact the opposite is true. Here’s what it REALLY means, and why it’s a win/win:

You don’t need to accept the income ceiling that comes with selling your TIME. (Or clone yourself) You are less exhausted, and MORE people have access to your wisdom.

You don’t need to depend on insurance billing or seeing more and more patients (even virtually)  just to keep up. Coaches? It’s even easier for you to scale.

• If something happens.. you get sick, or want to go on vacation.. you can still get PAID.

• You can attract new clients or patients, build trust,  and deliver transformational care from ANYWHERE, at ANY TIME. On YOUR terms, on YOUR turf.

Your income is no longer limited to your immediate geographical area. You can expand beyond your local market, especially if it’s saturated.

• You can “switch gears” as you move towards retirement into creating income that is more “hands off” or passive. (Write that book you’ve always wanted to publish!)

It’s not only about you.. courses and programs are a perfect way to serve people at all income levels and stages in their own journey. It’s another level of service you can offer in many creative ways.

It's time to level up. Make your practice AGILE so that you can pivot, duck, parry and strike with the timing and grace of a master fencer.. AND lay the foundation for your future by creating a profitable business instead of just another job.

WITHOUT the NOISE..

You can do this WITHOUT spending so much time on time-sucking social media that drives addiction and clutters up the internet. (and your brain) 

You CAN do this WITHOUT the “tech stress.” There are so many more options available now that won’t give you a headache, ranging from NO tech (YES!) to an honestly easy and affordable solution for your course, program, or membership.. AND everything you need to sell it, all in one place. (Note: I’m not talking about just “cheap, easy, and fast” here. If these are the ONLY criteria you use to determine your marketing strategy.. you’re actually going to limit your growth and get frustrated in the long run)

You CAN most certainly ease into creating your first online offering. (The “Lean and Agile” approach)  OR you can jump right in. The choice is yours.

Today, there is something for everyone, at every level, for every budget. I’ll guide you through your options.. because I KNOW that making these initial decisions is often the most challenging obstacle for many wellness professionals and coaches.

Sound Good?

If you choose to be bold and create an agile practice now, it will become your solid foundation that will allow you to keep doing the work you were called to do (and love)

Lean and Agile

Lean and Agile is my new mantra.
The GOOD news.. you can use what you already HAVE.

Right now, you don’t need a complex and expensive business model and technical infrastructure.  You can start out with, and leverage.. what you already HAVE. You probably have more assets than you realize!  

Health and wellness professionals and coaches have a HUGE advantage. You don’t have to figure out what you are an expert in, or spend nearly as much time testing out your ideas to determine if they are viable. You are already an expert. You already have experience. That’s a HUGE head start! (Many entrepreneurs struggle with even defining their expertise)

You can get started immediately EVEN if:

• You don’t have any virtual clients or patients

• You don’t have a big (email) list yet (or even NO list)

• You’re not sure of what to offer, how to package it, or how to price it (we’ll cover all that!)

• You’re certain you “suck” at “tech stuff”  (I’ll walk you through the easiest but also most effective solutions)

• You don’t have a huge social media following

• You have no idea how to get started or what to do next (That’s the whole point of this course!)

• You don’t have  a fancy website yet. In fact, the foundational modules will be essential  you when the time comes to level up your website. Don’t skip these steps! 

you know that the world needs you right now

It may sound a little trite, but it’s true. You’ve spent years tweaking, perfecting, and fine-tuning your gifts. Now it’s time to find the perfect match, diversify your income, and treat your time with the respect it deserves.

Hi, I’m Julie.

I’m a former acupuncturist who decided to do things my own way. When I say that I fully embrace time and location independence, I really mean it. 

I’ve also built a sucessful (on my terms) practice and learned a thing or two about creating business models that reduced my stress, increased my profit, and got great results for my patients. Everyone was happy!

I want to share some of my secrets with you. 

What's Included

Mindset

Create a sustainable and future-proof practice by identifying your “local” or “global” mindset and maximize your agility so that you can easily find your “sweet spot” in today’s market. (There’s room for you!)

Clarity

You’ll get crystal clear on exactly what you need to do, (and when) in order to make a profit. You’ll get clear on what you do, who you serve, and how to position yourself. Clarify your vision for the next 90 days using a few simple tools, and watch your business grow on YOUR terms, with maximum and effortless alignment.

The Journey

You’ll need a map to get you where you are going, but your clients and patients will also have their own  journey that mirrors yours. Modern Marketing is really all about building relationships and EARNING trust.  Once  you understand how this works, you can apply it no matter what “tech infrastructure” you have in place.

Tools

Learn the basic foundational tools you need to grow a time and location independent business. By the time you finish this module you will have the 3 pillars in place, even if you are on a shoestring budget and have had trouble getting started in the past.

Make Your Offer!

You’ll be able to create, package, and deliver effective and high-converting offers that attract the right people for YOU at the right time, using what you’ve already got.

Measuring Your Progress

This is where I show you how to look at the right metrics, analyze them, and “steer the ship” on a continual basis so that you can focus on what matters most. Stop wasting time and money throwing more pasta at the wall or becoming obsessed with “vanity metrics.”

Remember: You can’t progress if you can’t measure. Data is your FRIEND, and we’re going to make friends with it in this course.

Support

You will have access to a private Facebook group where you can ask me anything.

Bonuses

There are a TON of bonuses (based on requests from previous students) that you can unlock when you complete all the modules. We’ve got training videos, productivity and tech tips, trends to watch, templates, cheat sheets, and a LOT more.

BENEFITS

• Create a business on YOUR terms, not what your peers are doing or what you’ve been taught in school

• Go beyond “virtual” by creating income streams that don’t require your constant physical presence

• Say BYE to endless admin tasks, answering the same boring questions over and over, and working with people that drain you

• Increase your earning potential by charging for VALUE instead of TIME.

• Ditch the volume-based discounts and create bundled packages that are FAR more likely to get results for your patients and clients

• Find a unique place in the market that serves ONLY the people you look forward to working with

• Focus less on transactions (treatments)  and more on transformations (the whole enchilada).. Everyone wins!

• Diversify your income so that you have a “safety net” of income even when events outside of your control blast holes in your schedule

• Transition into a “retirement” that is both more meaningful and less financially stressful than the current paradigm: “Work too hard, save up, retire at 65,”

• Be a part of a movement that actually honors the wisdom of those who have some years and experience to show for their time on the planet.

• Have the last laugh at the “fast-paced environment” cult.

• And, oh yes, you will learn the exact digital marketing skills you will need to get your vision out QUICKLY. 

BENEFITS

• Create a business on YOUR terms, not what your peers are doing or what you’ve been taught in school

• Go beyond “virtual” by creating income streams that don’t require your constant physical presence

• Say BYE to endless admin tasks, answering the same boring questions over and over, and working with people that drain you

• Increase your earning potential by charging for VALUE instead of TIME.

• Ditch the volume-based discounts and create bundled packages that are FAR more likely to get results for your patients and clients

• Find a unique place in the market that serves ONLY the people you look forward to working with

• Focus less on transactions (treatments)  and more on transformations (the whole enchilada).. Everyone wins!

• Diversify your income so that you have a “safety net” of income even when events outside of your control blast holes in your schedule

• Transition into a “retirement” that is both more meaningful and less financially stressful than the current paradigm: “Work too hard, save up, retire at 65,”

• Be a part of a movement that actually honors the wisdom of those who have some years and experience to show for their time on the planet.

• Have the last laugh at the “fast-paced environment” cult.

• And, oh yes, you will learn the exact digital marketing skills you will need to get your vision out QUICKLY. 

By the time you finish this course you will:

• Be clear on what you will be offering and ways you can start diversifying your income today.

• Know how to position yourself as a unique and sought-after expert and NAIL your ideal patient or client so that you don’t have to constantly “explain yourself” and discount your services

• Have a simple strategy in place to follow for the next 60-90 days

• Have a system set up to start building your email list, which statistically gives you the BEST ROI of any marketing channel.

• Have all your “email tech” set up and ready to go, from opt-ins to automations, I’ve got you covered!

•  Complete your first basic “lead magnet” to attract your ideal client or patient and get them on  your email list!

• Follow up with your leads with a powerful automated system to earn trust and keep them engaged and excited.. so that they (statistically and magically) turn into clients.

• Discover the basics of weaving social media into your master plan in less than 15 minutes per day

• Learn how to create and launch a  course, group program, or “hybrid” program the EASY way. (When you find out how easy this is, you will wonder why you haven’t done it sooner)

• Know metrics to monitor for success

Let’s Do it! 

What participants are saying…

 I’m good at delivering my work, not so much at the fundamentals of running a business in the online world. I needed and found the perfect teacher in Julie. She is patient, explains everything, and has all the required steps, content categories and processes to get me operating and visible online. She adapts each to my level of need, education and autonomy. She is THE reason I have a beautiful, functional website and marketing strategy, after 32 years of self employment. I enthusiastically endorse and recommend her, especially for coaches and health and wellness entrepreneurs!

Beth B

 I get really excited when I figure out how to do something myself. However, one of the ways I’ve been able to figure out as much as I have is because I learned to piece together many of the things I’ve learned from Julie!

Bottom line: it’s great to be able to do things for yourself, but first you need to hire a great teacher!

Cheryle

The Future Proof Your Practice course helped me feel more confident about learning how to use tech as a hybrid practitioner and the possibilities of working outside of my physical practice. I really needed this as a mom with two kids in virtual school during the pandemic. It gave me a purpose while my practice was closed and showed me how I could one day earn an income in the virtual world by using my knowledge.

Julie breaks it all down for you, from attracting your ideal client to the platforms and software to implement, and progressing to more advanced concepts like analytics. I feel that anyone at any stage of their practice can benefit from this course, and it is so much better than researching and putting things together piece by piece on your own.

Julie really supports the online community and wants to know how she can help. I am getting ready to launch my first program thanks to her course and the tools she has shared!

Kim N.

Who is this course for?

• Practitioners and coaches who have been working 1:1 for a while and have a solid sense of  the unique services and skillsets they deliver to clients and patients

• “Rebel wellness practitioners” who really aren’t interested in seeing MORE patients and taking insurance just to make ends meet.  Who want to ditch the arbitrary hamster wheel.

• Practitioners and coaches who have “pivoted” in the last year or two, either because of external circumstances or an internal shift in purpose, meaning, and desires.

• Those who are more interested in delivering TRANSFORMATIVE rather than TRANSACTIONAL care. (It’s NOT for those who are still focused on how many patients come through their door instead of  delivering RESULTS.)

• Those who want to create a new business model based on bundled “hybrid” packages, group offerings, online courses, or memberships in place of or in addition to their 1:1 services.

Those who want to offer alternatives for people who are either not ready for 1:1 services or need some extra support to set them up for success after “graduating” from 1:1 care

“A Powerful Jump Start with Support” 

IMPORTANT:  This course is also for those who understand that creating a business takes some effort and time. It’s not for those who aren’t willing to invest some combination of time, money, or energy, or who like to take courses without taking any solid action. 

This course is different from my “long game” course, which is more comprehensive in scope, but will still give you what you need to get a solid start. 

Whether you are going 100% DIY or plan on getting some help, this course is designed to get you started quickly, with limited resources, and to prevent overwhelm and paralysis.

Remember, building and growing a business takes time, and you’ll still need a “long haul” plan, especially if you are starting from scratch in a global market. This doesn’t happen in a week, of course. They journey is more about months and years. 

You also don’t want to get weighed down by comparing yourself to others who have been doing this for a while. You will be fine! 

If you are an entrepreneur, you know that marketing is mostly a marathon. It’s mostly about the cumulative day-to-day, small, consistent efforts that pay off.

But that doesn’t mean that a quick sprint isn’t useful..

This course is specifically designed to give you that jump start needed to get you going and on your way!

This course is about getting something out FAST, which will give you momentum..if you already have “warm” and “hot” leads, and are not starting from scratch.

If you have a business up and running, are damn good at what you do, and have even a handful of patients or clients who can benefit from a course, group program, membership, or product and service bundle, this course is for you. 

But even if you don’t.. that’s OK!

This course also WILL give you a BIG head start with creating long-term and diverse income streams.

Let’s Do it! 

I firmly believe that  NOW really, truly IS the time to get your online vision out into the world and take action.

What happens next

• You will be taken to a secure checkout area

• Upon purchase, you will get a receipt, a confirmation, and access to a private membership area, where you can access the introduction and check out the first module.

• You will get a link to a private Facebook Group. There you will find support, direct access to me if you have any questions.

• If you purchase during most times of the year, you will have instant access to the entire course. If you purchase during one of my bi-annual upgrade promotions, a new module will be unlocked each day, because I’ll be making live updates.

• You will still have lifetime access to future versions of this course, which will be self-paced and on demand.

• This course will continue to evolve, and the price can (and likely will) go up at any time.

 

See you in the course!  

Julia

terms and policies

This is a digital product. There are no refunds once the course is purchased.

Your success is important to me! I stand behind what I’ve created 100%. I would rather have enrollees who make an  intentional decision and do the work, even if it means selling fewer courses. 

My experience and many hours of thought and meditating on this have shown me that offering the following policy is the best choice for both me and those serve:

If you follow the curriculum, take the action steps, and implement them, you will have a system in place for your new innovative offering. You will have a system for attracting, engaging, nurturing, and enrolling new clients or patients.

You must first complete this step. If, after doing the work, there is something that still isn’t working for you, I’ll either offer a 1:1 jump start plan to get you going in the right direction, or consider offering an additional lesson to the existing course, if it would be helpful to others. (This is up to my discretion)

This does not mean “I don’t want to do this step because I don’t feel like it.” You must do ALL the work in this course to get results.

This course does NOT guarantee any income results. Individual results will vary. It is simply a foundation. A strategy must be in place first, in order to succeed. Although some of the solutions presented in this course are “set and forget” you must also use this system on a consistent basis. 

I KNOW this course will help you create more freedom in your practice, even if there is some “up front” work that will pay off immensely later down the road.