I’ve learned a lot in the past 6 years or so, but from 3 different things that seem to have nothing to do with each other. But they do.. they do!
How do I possibly explain what I do to people in a damn elevator speech?
I want to do more than just give people bullet points.. I want to find the common thread in these 3 things and apply them in a way that makes sense and helps me make the world a better place. I want to share not just my own experiences, but actual up and coming trends to watch for which will help you navigate your own path. (more…)
Many of us wellness practitioners were taught to sacrifice ourselves by giving and hustling endlessly.
What if I told you that you can work less and earn more in your wellness practice, and actually be of MORE service?
This isn’t a pipe dream.
The truth is, there is more than ONE way to practice in 2020 and beyond, especially if you are an introvert, are creative, and like to serve on a deeper level.
When I was in acupuncture school, we received some very, very basic training for running a business, which is vitally important since the vast majority of acupuncturists start their own practices.
I remember one day in particular, a teacher asking us what our goals were so that we could calculate how much to charge as well as how many patients we would need to see.. in order to make a certain amount of money each month, which would hopefully cover at the very least the cost of running a business and pay the bills, to start. (more…)
As we move into a new decade, I’ve realized that as the older I get, the more the way I think about earning income has shifted.
About 8 years ago, as an acupuncturist without ANY kind of support from a spouse, savings, or safety net of any kind, I had to quickly adapt and find ways to diversify my income stream. Realistically, cancellations, emergencies, illnesses, (for either me or my patients) or even taking a day off meant a loss of income and extra stress.
This led to finding ways to add online income to my acupuncture practice. Turns out, this also helped me help people on a deeper level, while at the same time, expanding into helping people all over the world.
Technology become my ally.
If you want to add online income to your holistic practice, you’ll need to start embracing marketing and technology.
Before you protest that you are a creative that doesn’t have the time or inclination for “this kind of thing,” I want to invite you to consider of the “holistic nature” of business.
Much of modern marketing is about GIVING, demonstrating your experience and expertise via regularly posted content, and as we get older.. leaving a LEGACY.
In order to be effective at any of this, technology will have to be your new ally.
Let’s talk about WHY embracing technology is important as an acupuncturist.
You may already be very good at the YIN component of your practice: Diagnosing, taking care of patients, etc.
But many acupuncturists shy away from the YANG part of their practice: Marketing, sales, and technology. Some even go as far as to consider this component almost unethical. (yes, it does happen)
Here are some reasons WHY you want to make sure that the YIN AND YANG of your practice is in balance, (more…)