I’ve learned a lot in the past 6 years or so, but from 3 different things that seem to have nothing to do with each other. But they do.. they do!
How do I possibly explain what I do to people in a damn elevator speech?
I want to do more than just give people bullet points.. I want to find the common thread in these 3 things and apply them in a way that makes sense and helps me make the world a better place. I want to share not just my own experiences, but actual up and coming trends to watch for which will help you navigate your own path. (more…)
Many of us wellness practitioners were taught to sacrifice ourselves by giving and hustling endlessly.
What if I told you that you can work less and earn more in your wellness practice, and actually be of MORE service?
This isn’t a pipe dream.
The truth is, ther is more than ONE way to practice in 2021 and beyond, especially if you are an introvert, are creative, and like to serve on a deeper level.
When I was in acupuncture school, we received some very, very basic training for running a business, which is vitally important since the vast majority of acupuncturists start their own practices.
I remember one day in particular, a teacher asking us what our goals were so that we could calculate how much to charge as well as how many patients we would need to see.. in order to make a certain amount of money each month, which would hopefully cover at the very least the cost of running a business and pay the bills, to start. (more…)
Does the thought of the marketing and “tech stuff” in your acupuncture or wellness practice scare the hell out of you?
Or maybe you are a DIYer, but the urgent matter of seeing more patients always seems to take priority over the important matter of creating the future of your practice.
And as a result, you’re headed towards burnout.
Here’s why “technology” or building a system for yourself, is the “yin” part of a practice in 2021 and beyond: It will allow you to serve on a deeper level, help more people AND create more cash flow, stability, and freedom for yourself.
I’ll explain why I’ve done a 180: I shifted from calling marketing the “yang” part of practicing.. to referring to it as the YIN part:
As we move into a new decade, I’ve realized that as the older I get, the more the way I think about earning income has shifted.
About 8 years ago, as an acupuncturist without ANY kind of support from a spouse, savings, or safety net of any kind, I had to quickly adapt and find ways to diversify my income stream. Realistically, cancellations, emergencies, illnesses, (for either me or my patients) or even taking a day off meant a loss of income and extra stress.
This led to finding ways to add online income to my acupuncture practice. Turns out, this also helped me help people on a deeper level, while at the same time, expanding into helping people all over the world.
Technology become my ally.
If you want to add online income to your holistic practice, you can no longer avoid marketing and technology. (or at least hire someone to help you with it)
Before you protest that you are a creative that doesn’t have the time or inclination for “this kind of thing,” I want to invite you to consider of the “holistic nature” of business.
Much of modern marketing is about GIVING, demonstrating your experience and expertise via regularly posted content, and as we get older.. leaving a LEGACY.
In order to be effective at any of this, and in order to grow or scale our practice, (leave a legacy!) we need to start focusing on making at least SOME of our offerings “one-to-many” instead of focusing only on 1:1.
In other words, something that is repeatable so that we can create predictable and consistent income, so that we can have the resources we need to KEEP creating and giving. (The full yin/yang cycle)
In order to do this, we need to have a basic infrastructure in place. This is what many wellness professionals and coaches refer to as “tech” stuff. (icky)
To be honest, I think that many throw anything that is either boring or that they don’t want to deal with in this “tech” bin. The truth is that if someone went to acupuncture school, and especially if they studied functional medicine, they already know how to set up infrastructure and integrate complicated systems.
In fact, most of the “tech” has gotten easier since I first wrote this blog. I don’t even like to call it “tech” stuff, as I think that this has now become a marketing term designed to sell software, courses, or services by capitalizing on fear of “tech.”
Most marketing “tech” today is more about knowing what steps to take on a given platform than taking a course in coding. As in a map or recipe or set of instructions.
Let’s talk about WHY embracing technology is important as an acupuncturist or wellness professional, plus the ONE thing that anyone that wants to grow their business MUST have in 2021 and beyond.
I want to start by introducing the concept of yin and yang and how it applies to your practice. You may already be very good at the YANG (what I formerly called yin) component of your practice: Diagnosing, taking care of patients, etc.
But many acupuncturists shy away from the YIN (what I formerly called yang) part of their practice: Marketing, sales, and technology. Some STILL even go as far as to consider this component almost unethical. (yes, this blows my mind) (more…)