The “Get Ready for Your Busy Season” series
Start Building Your Email List
Workshop $77
Event is closed
End your email marketing platform search: Introduction to Active Campaign and Convertkit
Pull off the “tech” band-aid and find out how painless, and cost effective it can actually be
Start collecting REAL leads (finally) instead of uncommitted followers
Leverage your hosted events and make them KEEP working for you long past the day they go live
Have a full funnel ready to rock and roll!
With an ROI of almost $40 for every dollar spent, your email list is likely your most valuable, tangible asset.
It can start working for you right NOW.
Hi, I’m Julia.
I’m an acupuncturist, marketing nerd, on-and-off digital nomad and dog lover currently living in Bosnia. I love working with entrepreneurs who are ready to add an online offering into the mix.
Like you, I also want to be able to get more qualified leads and engage with them like a community, without spending a ton of time on social media.
I don’t know about you, but I sure don’t want to be chasing down leads from Facebook groups, Instagram followings, DM messaging, and putting a ton of time into making content that lasts a few days. These methods don’t attract qualified and committed leads, can feel awkward and even demeaning, and sometimes turn people off.
Although social media definitely has its place, I think that the tactics we’re taught are misguided. Going “viral” isn’t a realistic goal and also doesn’t translate into high-quality leads. Facebook groups are great for nurturing a community, but not great places to attract new leads.
These tactics sound “sexy” but are actually exhausting, unreliable, and unsustainable. Not to mention that we could lose EVERYTHING.. all our followers, at the whim and mercy of these platforms.
Enter email.
And this is where many entrepreneurs struggle, because they think of :
1. Email as being “uncool” or not worth the time
2. Social media followers as committed leads and prospects. (They are most definitely not) and that their social media accounts and followers actually belong to them. (Again, that’s a big NOPE.)
If you want to sell something this winter, you’re going to need your own prospects that trust you already, so that you don’t have to scramble each time you want to launch something cool you KNOW can benefit them.
But it happens. I’ve found myself in positions where I had to put something out quickly, and wished I would have spent more time building my email list.
I know that many entrepreneurs tend to put off this vital part of marketing, because it doesn’t seem urgent enough.
Or they “are thinking about setting up an email account someday” but never get around to it because it seems like a pain in the arse . (I get it)
Or maybe they even have an account set up but are underutilizing this powerful tool. (I get this too!)
And this is where many entrepreneurs struggle, because they think of :
1. Email as being “uncool” or not worth the time
2. Social media followers as committed leads and prospects. (they are most definitely not) and that their social media accounts and followers actually belong to them. (again, that’s a big NOPE.)
If you want to sell something this winter, you’re going to need your own prospects that trust you already, so that you don’t have to scramble each time you want to launch something cool you KNOW can benefit them.
But it happens. I’ve found myself in positions where I had to put something out quickly, and wished I would have spent more time building my email list.
I know that many entrepreneurs tend to put off this vital part of marketing, because it doesn’t seem urgent enough.
Or they “are thinking about setting up an email account someday” but never get around to it because it seems like a pain in the arse . (I get it)
Or maybe they even have an account set up but are underutilizing this powerful tool. (I get this too!)
I believe that we entrepreneurs need to have a solid system in place for attracting qualified leads that are actually interested in what we do and WANT to hear from us. It’s like hosting a gathering from our OWN home instead of the neighborhood bar or someone else’s turf. (Which is pretty much ALL of social media)
I also believe that it needs to be do-able for a solopreneur just starting out with their online offerings.
That’s why I created this workshop.
This is the BEST time to get started.. so that you can have a high-quality list you can present your offerings to in the next 90 days.. which for many of us, is our busy season or “Season of best opportunities.” (November through January)
I break it all down for you so that you can finally get this crossed off your list. Seriously, you’ll be wondering why you didn’t do this before!
I believe that we entrepreneurs need to have a solid system in place for attracting qualified leads that are actually interested in what we do and WANT to hear from us. It’s like hosting a gathering from our OWN home instead of the neighborhood bar or someone else’s turf. (Which is pretty much ALL of social media)
I also believe that it needs to be do-able for a solopreneur just starting out with their online offerings.
That’s why I created this workshop.
This is the BEST time to get started.. so that you can have a high-quality list you can present your offerings to in the next 90 days.. which for many of us, is our busy season or “Season of best opportunities.” (November through January)
I break it all down for you so that you can finally get this crossed off your list. Seriously, you’ll be wondering why you didn’t do this before!
I’m going to save you a TON of time!
What you’ll get out of this workshop
- The basics and pros/cons of 2 of the best email platforms: Active Campaign and ConvertKit (I’ve narrowed the search for you.. saving you many hours, with super up to the minute info!)
- Setting up your Active Campaign or ConvertKit account
- Overview: How to turn one of your Zoom events (or checklists, meditations, etc) into a lead magnet
- Landing page basics in ConvertKit and Active Campaign
- How to collect leads with FORMS
- How to organize your leads
- A brief introduction to email automations (The real kind.. not just the reminders you may be used to)
- How to set up a basic welcome sequence in ConvertKit and/or Active campaign
- How to maximize the potential of your newsletter via segmenting and customized emails (overview)
- Beyond newsletters and tech: Introduction to using Active Campaign and ConverKit strategically to build trust
- Beyond the replay: Follow up with your new leads
- An actual sales FUNNEL to help you leverage the holiday and spring seasons
- Questions and Answer session
- A case study, if time allows
- A replay of the workshop
- The basics of “set and forget” email marketing: Automations in ConvertKit and/or Active Campaign
- Beyond the replay: Follow up with your new leads
- An actual sales FUNNEL!
- Questions and Answer session
- A case study, if time allows
- A replay of the workshop
This workshop is for you if:
- You have been putting off getting your email set up or building your list
- You are frustrated with your current email platform that starts with an M and ends with a P
- You don’t want to rely on social media to attract leads
- You want to turn your YouTube followers and website visitors into actual warm leads
- You need an easy, inexpensive, and effective way to begin with email
- You want to give your leads a sample of what you do without giving away your actual services for free
- You have sales goals for the end of Q4 or beginning of Q1 and REALLY would LOVE to find a better way to meet those goals
- You want MORE “Set and Forget” and less “Hustle Time” creating disposable content on social media
- You want to focus on building your business with assets that you OWN.
- You want to leverage the ROI of email, which at $38 for every $1 is statistically far ahead of every other platform
This workship is not for you if:
- You are convinced that big Facebook groups, chasing after leads, DM’s, viral videos, and huge Instagram leads are the key to success, or it’s your cup of tea
- You aren’t willing to create evergreen content on a consistent basis (at least a few times a month) and nurture your subscribers with high value content on an average of once per week
- You would rather passively wait and hope that the right clients magically appear
- You aren’t willing to put in any effort into working ON your business and prefer to function only as an employee IN your business
I recently took a class with Julie: Using Storytelling in Your Email Marketing. This workshop is jam packed with information that I believe will help anyone as they incorporate storytelling into their business and marketing.
It really opened my eyes to all the ways I can incorporate storytelling in not only my emails but also on my website and with Social Media.
Julie walked us through step by step WHY Storytelling is so powerful and important in any marketing strategy. And then she explained how to go about it using different examples. The class was incredibly thorough, touching on lots of information and tidbits that I would never have thought of.
Working with Julie has brought in specific techniques and ideas that I could not have come up with on my own, and that have enriched my offerings as well as streamlined my business procedures.
For example, today we discussed details around having a questionnaire for filtering potential clients, and expanded on the idea of more effectively and accurately assessing the timeline and the nature of their urgency (to avoid wasted discovery calls with clients who are not going to be a good match for our high-touch programs). The result of the content and conversation is that I can meet the needs of my clients and potential clients more efficiently, and also spend less time managing the processes; instead I can dedicate that time to creating new content and offers. My clients can look forward to more meaningful offers, and I can save time and energy while meeting their needs better and making more money for my time.
The Friday class was so awesome, packed with info and really easy to follow, and dare I say – FUN! Thanks for taking something so intimidating and making it easy to understand
none
Julie is fantastic. She has an encyclopedic knowledge. Since I started really dialing in my niche I’ve been attracting more high quality leads, and I’ve been able to do it on my own with her help.
$77
These are generally 2 hour immersive workshops and are limited to 10 participants
Saturday, November 18, 10 am – noon EST
Upcoming Workshops
Niching Navigator: Become a confident, go-to expert and attract high quality clients
Messaging Mastery: Articulate what you do clearly and confidently
Storytelling Wizardry: More than just a trend or buzzword. Leverage it now!
Point of View Discovery: How to be more authentic and compelling by speaking your mind
Positioning Magic: Find out your own unique place in the context of your industry and local market
Branding Alchemy: Putting it all together to create a cohesive and compelling brand people will remember
