If you are reading this blog, you may have lost interest in getting your website “done.” You are not alone.
I’m going to do a deep exploration in the next 3 blogs about websites for wellness practitioners and why it seems like such a challenge to “cross it off your list.”
These articles will give you some insight and hopefully encouragement so that you can create the perfect website for your wellness practice or creative business.
I’m also going to reveal the #1 way to get that website (finally) done, so read on…
Update: Things got pretty weird in 2020. This could mean several things:
1. You’ve been in survival mode. Websites have not been on your mind.
2. Your business has rapidly pivoted and you are just trying to keep up with all the changes.
3. You have more time than money, and you are going “DIY” with your website.
All make sense right now.
Here’s some other scenarios:
Maybe it’s been months or years since you thought about a website. Maybe you started one but now it’s just gathering dust on your hard drive (or storage cloud.) Maybe you paid for a domain name and hosting, but there is no live site to show for it. You’ll get around to it.. one day.
Or maybe you have a website you are NOT in love with.. one that you did yourself. You settle for it though, because of the hours you spent struggling with it.
Or even worse.. maybe the effort just killed your will to ever have anything to do with websites again.
And now you now have a mental block about all things having to do with domains, servers, hosting, themes, or even writing an ABOUT page. You feel like an anxious new bride when it comes to finding a photo or branding colors. You avoid answering emails from your web developer, expecting he or she to read your mind, or you are a DIYer who is experiencing a HUGE block at the moment.
I’ve seen plenty of small biz owners get excited about (finally!) creating a website. They call a developer. They make the first payment to get it started.
But then they lose interest midway through the project. They lose direction. They are no longer jazzed about writing content or expressing themselves via branding, photos, colors, or a personal story. They draw a blank when it comes to describing how their unique product or service can benefit so many people. And then the project is officially dead.
Or things just kind of come up, and the website becomes a low-priority item on a perpetual to do list. The kind that slowly suffocates you.
This blog isn’t intended to be a judgement. You are not alone if your website has been put on hold for months or even years. I’ve done it too! But let’s be honest.
I’ll get to the #1 reason in a moment, but part of what you are experiencing is likely mental block.
I’m going to break down the main reasons why we procrastinate in getting our websites and marketing strategy “out there.”
(Disclaimer: I’m not ignoring or diminishing hardship at all. And hang out with me for Part TWO, and I’ll talk about that)
But I think you will be able to tell the difference between a legit hardship and a perpetual pattern that may have more to do with your mindset than any external circumstances.
I’ve been studying mindset for a while and here are the main manifestations of fear-based mindsets that I see:
1. A scarcity mindset
Basically, this means that in our mind.. there is a limited amount of pie to go around. If your competitor is already established in your niche or area, has a stunning website with professional photos, a library of enviable content, and a killer email opt-in system, why bother? It’s easy to go down this road, get depressed, and give up.
But it really is true that unless you really ARE selling a commodity which people buy based solely on price.. nobody can do what you do.
I couldn’t be like someone else if I tried. And it’s the same for you. Know that there is enough for everyone, and that you just need to start somewhere.
Update: It’s TOTALLY ok to evolve or even pivot over time. This website is evolving. Even what I wrote a year ago seems like it either needs an update, or I myself have changed my mindset, direction, and message. I’ve also eliminated a few things. This is normal!
2. Addiction to “putting out fires”
This can also alternate with spending time on “safe” and passive things like reading books, taking workshops, etc.
This is one I’m prone to.
It’s almost honorable in our culture to be “strong” and “handle” what is urgent but not really important. We often neglect what is truly important for long-term growth.
It’s also real.. the struggle can be, or at least feel, QUITE real. I get that too! But that’s why a lot of us stay stuck on an endless rollercoaster.
It’s REALLY important to have a good website today as a wellness professional. But important things aren’t always a priority. We as humans tend to become addicted to urgent but not important stuff. This feels good. Like we are doing the “right thing.” It can be much harder, in our minds, to justify investing in a website or anything else that seems scary, or that we don’t understand, but will actually help us grow.
Why do we let “emergencies” and drama rule our lives, and ignoring what is important, like creating a website?
• It could be that 2020 brought with it a LOT of stress and even trauma. As I write this, many things are still pretty damn uncertain.
• It could be the adrenaline rush. This rush is what keeps a lot of people going.
• It could be a way for some of us to feel as if we are actually important or worthy of acknowledgement. This is a timeless issue.
Or maybe it just makes for a better blog. Ha!
I would even say that Americans are obsessed with a cycle of busywork and interesting ways to assuage stress, ranging from self-care to unconscious habits of numbing and escapism. This cycle is reactive, and keeps many of us stuck.
It’s really, really easy to justify endless cycles of “emergency” and “self care” to the point where we do it unconsciously and excessively.
When done in a state of full awareness, those things do have a place, but when marketing and steady growth is ignored, it’s the equivalent of eating all of your seed crop or burning your furniture.
Bottom line: explore the payoff, and whether a state of emergency is REALY where you want to be all the time. Spend more time on the “important but not urgent” tasks in your business to reduce stress in the LONG run.
1. A fear of failure AND success
Yes. It’s easy to imagine why it may be scary to go live with a website if you are afraid of “not getting it right” or have a form of “imposter syndrome.”
But just as easily, once you start getting traffic to your website, you might actually have to answer phone calls, emails, or watch the booking calendar fill and start to panic.
What if you aren’t.. READY? I think you probably know the answer to this one if you have been in business for any length of time.. You can TRY to be 100% ready, but you won’t be.
But you have to go ahead and do what scares the crap out of you anyway. You will probably fail at least a few times along the way. (and this is not a bad thing!)
Yep, fear of failure AND success. I know this sounds insane.. I mean, why would anyone resist having a thriving business? On a subconscious level, many do, because it can be scary.
It’s best to start where you are, and that includes your website. You just have to start. Otherwise NOTHING happens. Or you keep riding that stress roller coaster. Which really sucks.
On the surface, this can also manifest as being “stuck” when it comes to creating content for your website. Is it really writer’s block, or is it fear of failure and/or success? (a classic reason for procrastination)
4. Not feeling “worthy”
I see this a lot in acupuncture circles, but in other businesses as well.
The “When I finally get this certification or degree, THEN I can charge a decent fee for my services“ syndrome.
This mentality hurts not only us, but our industries as a whole. The truth is, you are an expert, and you have something unique and desirable to offer.
Let’s take acupuncture again as an example. Provided you already worked hard on getting through school and passing board exams.. (which makes you an expert!) doesn’t it make more sense to focus on being visible first?
To get more patients and experience.. and THEN investing in that “workshop to rule them all” that will surely make you the best practitioner? Won’t you do better in that workshop if you have the context of working in practice, on real patients, rather than just theory?
Guess what the root cause of “workshop addiction” is? Yep, fear of not being good enough.
This also often manifests as being broke ..and a lack of time and energy to invest in important things like a long-term marketing strategy that will bring you more cool things like money, experience, and a good reputation. (and workshops!!)
This is important as we get older and possibly face the prospect of having to work well past retirement age.
5. “What if I spend 6 or 7k on a website and get NO return on my investment?”
I don’t blame you. My short answer:
Websites can and should evolve and grow with your business. This means that if you need to start out with a budget of $6.95 per month and put in some time with DIY, then do that. And when it’s time to take it to the next level, do that.
Just make sure that:
1. Whether you are spending $6.95 or $6,995, have a clearly defined purpose for your site. Don’t just do what your colleagues are doing without thinking about how it will function for YOU. (Don’t just buy an “off the rack” site and blend in with your competitors.. good luck with that!)
2. You don’t cut corners and “cheap out” when it comes to your website if you want your business to grow and thrive. Treat it like a real business.
Websites are not nearly as daunting as they were even 5 years ago. It’s do-able.
3. You understand that it’s not just about the website itself. It has to be functional, too. You want your message and copy to be crystal clear. You want to capture leads with opt-in forms. You want to connect it to all your social media channels. And more.
And now, here’s the #1 way you can get the website of your dreams:
It’s not “sexy, ” but it’s true, and I’ll repeat it as often as needed:
Have a plan. A proven plan with a beginning, a middle, an end. Even though your website will evolve over time, you don’t want to just “wing it” either. I can’t stress this enough.
The difference between hiring a guide to get you through this process and trying to figure it out on your own could very likely make the difference between finishing your website and wasting time and money with nothing to show for it.
Having a plan for your wellness website will also help you manage and even eliminate the reasons why your website isn’t getting done, and get rid of a HUGE amount of STRESS.
If you have not read all the blogs in my series about “finishing” your website, make sure to check them out:
Need help with your website?
Whether you are a newbie, DIYer, or even seasoned marketer.. sometimes we all need a little help so that we can focus on what really matters and get the results we want with our websites.
I offer “Done for you” WordPress websites using the Divi theme and builder, 1:1 coaching, and courses to help people just like you. I love creating websites for wellness practitioners, but even more, I love showing you how to make it a true marketing machine.